Responsibilities

• Develops strategic media programs that create growth supported by fact-based business cases.
• Leads the creation, planning and execution of omni-channel media plans across digital and traditional media channels (TV, OLV, Radio, Streaming Audio, Digital Display, Paid Social, Paid Search).
• Partners with the managers and cross-functional partners in an “agile type setting to execute programs across the marketing organization in alignment with key stakeholders and delivering on highly effective marketing strategies, tactics and action plans that meet critical KPIs.
• Works closely with brand marketing, .com, operations, flex, store environment, merchandising, promotions/pricing, and others to execute a 360 omni-channel experience.
• Partners with direct manager in analyzing/interpreting data including merchandising P&L data to draw clear, actionable conclusions within the business area he/she serves as a subject matter expert to build synthesized annual and quarterly objectives, strategies and tactical plans.
• Works to optimize media mix leveraging media mix modeling and other measurement KPIs.
• Serves as internal media subject-matter expert for contemporary media best practices, staying up to date on emerging trends and the changing media landscape.
• Identify new and emerging marketing tools and trends to innovate and further the marketing strategy.
• Works closely with media agency and large external vendors as the subject matter expert across verticals.

Requirements

• Bachelor’s degree in Business Administration, Merchandising, Marketing or equivalent work experience in a relevant field
• 4 years of Overall marketing experience
• 1 year of Strong business acumen and experience running a P&L and/or working alongside P&L owners
• 1 year of Leadership experience
• 1 year of Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated team
• Ability to report in office (Mooresville, NC)

Preferred

• 1 year of Experience leading brand or category work at a retailer or CPG company