Responsibilities

• Support the development and execution of West Elm Kids’ social media strategy across Instagram, Pinterest, and emerging platforms.
• Create and manage content calendars that align with key business priorities, seasonal campaigns, product launches, and cultural moments relevant to parents and families.
• Identify, manage, and cultivate relationships with parenting, design, lifestyle, and family-focused creators.
• Partner with influencers and content creators to develop authentic, engaging content that reflects the West Elm Kids brand aesthetic and values.
• Monitor social trends, parenting conversations, and emerging platform behaviors to identify opportunities for timely and relevant content.
• Work with CRM & Paid Social teams to align brand initiatives with paid social strategies, coordinating asset production and campaign launches, and ensuring seamless execution across teams are important duties.
• Collaborate closely with Creative, Merchandising, and Brand Marketing teams to ensure social content supports broader business objectives.
• Analyze performance across social channels and provide actionable insights to optimize content, engagement, and conversion.
• Support community management efforts, helping foster meaningful connections with parents, caregivers, and customers.
• Support the creative maintenance of West Elm Kids' digital site experiences, partnering cross-functionally to ensure homepage, campaign, and evergreen content remains fresh, on-brand, and aligned with business priorities.

Requirements

• 3–5+ years of experience in social media, influencer marketing, content marketing, or digital marketing.
• Strong understanding of social platforms, content formats, and creator ecosystems.
• Experience working with influencers, content creators, and brand partnerships.
• Passion for design, interiors, parenting culture, family lifestyle, and children’s spaces.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Analytical mindset with experience using social reporting and measurement tools.
• Excellent written and verbal communication skills.
• Ability to balance creativity with business objectives and performance goals.

Benefits

• - A generous discount on all WSI brands
• - A 401(k) plan and other investment opportunities
• - Paid vacations, holidays, and time off to volunteer
• - Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• - Tax-free commuter benefits
• - A wellness program that supports your physical, financial and emotional health
• - In-person and online learning opportunities through WSI University
• - Cross-brand and cross-function career opportunities
• - Resources for self-development
• - Advisor (Mentor) program