Assistant Manager, Product Marketing (Golf Footwear)
Carlsbad, CA (Hybrid)
$86K/yr – $103K/yrManager3+ years expFull time
Posted 8 days ago
Job Description
Responsibilities
- Product Creation: Manage the product creation process for assigned footwear models from briefing through CR0, CR1, and CR2 reviews, including collaboration with triad partners, horizontal stakeholders, and regional teams.
- Go-to-Market Assets: Lead the creation and coordination of global visual and written product assets, including photography, features and benefits, e-commerce content, and consumer-facing materials to support a seamless go-to-market rollout.
- Sample Management: Manage seasonal sample ordering across preview, sales samples, photoshoots, SPOMA, and other key milestones to ensure stakeholders have the product needed to execute effectively.
- Market Insights: Organize regional input, consumer insights, competitor analysis, and market requests to inform product decisions and identify opportunities for revenue and market share growth.
- Product Storytelling: Develop and deliver impactful product presentations for global reviews, sales meetings, tradeshows, media events, and other key touchpoints.
- Seasonal Meetings: Support preparation and execution for key footwear milestones including CR0, CR1, and CR2 prototype reviews, pre-lines, tradeshows, sales meetings, and virtual events.
- Color Strategy: Support seasonal color briefs, color strategy, and execution in partnership with Design and cross-functional stakeholders.
- Regional Engagement: Organize regional calls, gather market feedback, and coordinate consumer insight checkpoints throughout the seasonal creation process.
- Sample Room: Manage the golf footwear sample room, including current, hype, and historical samples, to maintain organization and accessibility.
- Product Copy: Manage the features and benefits copy process with the external copy agency across business-to-business and consumer-facing channels.
Requirements
- Bachelor's degree, preferably in Business, Marketing, Economics, or a related field.
- Strong knowledge of golf footwear and the broader footwear industry.
- Understanding of the footwear creation process, including lasts, materials, components, and development milestones.
- Strong business acumen with an understanding of key financial metrics including GIM, FOB, duty rates, wholesale and retail pricing, and net margin.
- Strong written and verbal communication skills with the ability to clearly communicate product strategy and recommendations.
- Strong presentation skills with the ability to engage and influence internal and external stakeholders.
- Ability to manage multiple projects, priorities, deadlines, and communication platforms simultaneously.
- Ability to independently manage projects from initiation through completion while maintaining strong organization and attention to detail.
- Ability to provide a clear point of view and contribute to product decision making and cross-functional alignment.
- Ability to balance commercial and regional needs with overall product and design direction.
Preferred
- 3+ years of experience in footwear product creation, product marketing, product management, merchandising, or a related field.
- Experience supporting seasonal footwear ranges from initial briefing through commercialization and go-to-market execution.
- Experience working with global and regional teams within a matrixed organization.
- Experience translating consumer, competitive, and market insights into product recommendations.
- Experience managing footwear samples, product data, product copy, photography, or other seasonal go-to-market assets.
Benefits
- Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.
- Adoption, surrogate, and fertility support programs.
- Short and long term disability coverage.
- Basic life and AD and D insurance with supplemental employee paid options.
- 401(k) plan and Stock Purchase Plan with employer match.
- Education assistance for eligible full time employees.
- 12 weeks of paid parental leave and generous leave policies.
- Flexible time off accrued at 0.4388 hours per day, increasing with tenure.
- Twelve paid holidays plus milestone Service Time Off.
- Employee product discounts and access to wellness programs.
Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives. Headquartered in Herzogenaurach, Germany, we employ more than 59,200 people across the globe.
Founded in 1949
Herzogenaurach, Bavaria, DE
71K employees (8,417 in marketing)
80% recommend to a friend
91% CEO approval
Salaries
Posted range
$86K/yr – $103K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
6,274 (7% of company)
Median Career Experience
13 years
Median Tenure
9 years
Marketing Roles Posted (Last 30 Days)
7
People
HR / Recruitment
Marketing Leadership
Timothy Moore
Vice President DTC Marketing NAM
At the company for 20 years 10 months

Joe Robertson
Vice President - Global Culture Marketing
At the company for 14 years 5 months

Chris Murphy
Senior Vice President, Brand Marketing
At the company for 20 years 8 months

Shane Jochum
Head of NAM Partnerships, Sports Marketing Strategy & Key Moments (World Cup 26, LA 28)
At the company for 15 years 1 month
Funding
Total Funding
$578.6M
Last Raise
$578.6M
Post IPO Debt, 5 months ago
Funding History
- Oct 2025Post IPO Debt • $578.6M
- Apr 2020Post IPO Debt
Traffic Signals
Monthly Visitors
780.1K
Traffic Source Mix
Search
33.9%
Direct
46.8%
Referral
12.5%
Social
6%
Paid
0.6%
Headcount Trend
Current headcount: ~87.4K





























