Assistant Manager, Marketing

New York City, NY (Hybrid)

$80K/yr – $100K/yrEntry Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end innovation lifecycle from ideation to launch, coordinating cross-functional teams to deliver new products and packaging that meet consumer needs and market trends.

  • Innovation & Pipeline: Identify trends, gaps, and whitespace, translate insights into validated concepts and stage-gate plans.
  • Cross-Functional Execution: Lead cross-functional teams, manage timelines/budgets, and ensure market-aligned launch plans and assets.
  • Go-to-Market & Performance: Support GTM plans and monitor post-launch performance to optimize future innovations.

Job Description

Responsibilities

  • Assist in identifying market trends, consumer needs, and whitespace opportunities.
  • Support the development of innovation pipeline and long-term brand growth strategies.
  • Lead innovation development with concept/product ideas, packaging, pricing and positioning
  • Lead and coordinate cross-functional teams (R&D, Supply Chain, Finance, Sales) to ensure timely and successful product development and launch.
  • Manage timelines, budgets, and deliverables for innovation projects.
  • Ensure timely updates and coordination with lead market to ensure alignment on project strategy and execution approach
  • Take projects through the stage gate process, from ideation to launch ( meeting action standards on concept, margins, volumetrics, financials, deletes and wall, product codes, specs etc)
  • Consumer & Market Insights
  • Partner with insights teams to conduct qualitative and quantitative research and deliver validated concepts.
  • Translate consumer feedback into actionable innovation ideas.

Requirements

  • Bachelor’s degree in Marketing, Beauty or CPG
  • 2+ years of experience in brand management, product development, or innovation.
  • Strong analytical skills and business acumen.
  • Excellent communication and project management abilities.
  • Passion for consumer trends, creativity, and innovation.
  • Ability to thrive in a fast-paced, matrixed environment.

Preferred

  • Experience in CPG, beauty, or consumer-focused industries.
  • Familiarity with innovation frameworks (e.g., Stage-Gate, Design Thinking).
  • Proficiency in tools like Circana, or other market data platforms.

Benefits

  • Employees are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.
  • Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.