Responsibilities

• Dissect client business objectives/goals and work with senior team members to craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion
• Manage influencer programs that speak to our brand’s targets and “make noise” with synergies between PR, social, and paid
• Contribute in a meaningful way to the influencer strategy and programming (end-to-end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell-in major culture-forward programming. Including: - Helping to set influencer strategy for clients - Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture - Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise” - Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients - Instrumental in the day-to-day management of collaborations and partnerships - Growth towards an expert in negotiations and contract reviews, both with influencer partners and third-party vendors with a clear understanding of legal + scope guardrails and payment terms - Demonstrate program success via strong reporting and storytelling - Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way - Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends
• Client Leadership: - Support the team in a day-to-day capacity and at times serve as the client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc. - Serve as a thought leader, trusted voice and advisor to clients - Build strong relationship that establishes trust with clients
• Program Oversight & Management - Design work plans for programs - Ensure work output is the best it can be (of self and team members) - Collaborate within integrated agency teams and with agency partners - Problem-solve quickly when issues arise

Requirements

• Bachelor’s degree or equivalent
• 2-3 years of experience in influencer marketing
• Experience with tastemaker/influencer ID, negotiation, contracting and activation management
• In touch with cultural and industry trends
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
• Experience activating influencer programs across all social platforms - TikTok, Instagram, YouTube, etc.
• Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits