Responsibilities

• Strategic Marketing, Writing, and Editing - Assisting in developing and executing marketing and communications strategies supporting university priorities, college initiatives, and undergraduate enrollment. - Write and edit compelling copy for email, SMS, print, web, paid advertising, social media, event materials, and other platforms. - Write scripts for radio, television, video, and other multimedia communications. - Assist in developing messaging that effectively communicates the university’s academic programs, research, achievements, events, and strategic priorities. - Assist in developing advertising strategies and support media planning and advertising buys across print, digital, outdoor, broadcast, and other channels. - Collaborate with communications, editorial, digital and creative colleagues on integrated marketing and communications campaigns. - Support internal communications, including newsletters and employee-facing materials. - Develop and implement marketing strategies for university events and initiatives. Project Management - Serve as a liaison for marketing design requests, clarifying project scope, priorities, timelines, and deliverables. - Manage marketing and communications projects from intake through completion, coordinating internal teams and external vendors. - Monitor project timelines, provide regular status updates, and ensure projects remain on schedule and within scope. - Support prioritization and workflow management in alignment with departmental goals and strategic priorities. - Coordinate advertising calendars, creative submissions, production schedules, and deadlines. - Manage multiple projects simultaneously while maintaining accuracy, quality, and attention to detail. Brand Strategy and Management - Support the development and implementation of the university brand strategy and initiatives. - Help ensure consistency in university messaging, visual identity, and brand positioning. - Serve as a resource to colleges and departments on brand standards, messaging, and marketing best practices. - Apply a strong understanding of brand systems and visual identity standards across marketing and communications projects. Advertising, Budget, and External Relations - Research and recommend media opportunities based on campaign objectives, audiences, and budgets. - Coordinate advertising placements, vendors, creative submissions, and production schedules. - Assist with marketing and advertising budget management, including tracking expenditures, invoices, and purchase orders. - Assist with evaluating advertising effectiveness and making recommendations to improve campaign performance. - Coordinate the ordering and distribution of university promotional items and branded materials. - Manage relationships with community organizations and external partners to support university visibility and engagement. - Support event promotion and community engagement initiatives. - Performs other job-related duties as assigned.

Requirements

• Master's degree in an appropriate area of specialization and two years of appropriate experience; or a bachelor's degree in an appropriate area of specialization and four years of appropriate experience required.

Benefits

• Excellent benefit packages including Medical (PPO/HMO $50 per month single & $180 per month family), Dental, Vision, Life Insurance, Flexible Spending plans, Employee Assistance Program (EAP) and much more.
• State retirement options including tax-deferred annuities and Roth 403(b) plans.
• State employees Public Service Loan Forgiveness (PSLF) program.
• Sick Leave Pool Program.
• Paid time off (eligible employees) including vacation and sick leave, 1 personal day, 9 paid holidays, and paid winter break (at President’s discretion).
• Paid Community Engagement Volunteer Service Day
• Employee Educational Scholarship Program (EESP) for eligible Staff/Faculty - Tuition assistance after 6 months of full-time employment. For in-unit faculty, the EESP program may be extended to spouses and dependent children (eligibility rules apply).