Responsibilities

• Maximizes the capabilities of the Salesforce Client Relationship Management (CRM) and Marketing Cloud platform infrastructure to help achieve the College's overall advancement goals through creation and distribution of digital mailers.
• Creates innovative and effective marketing and communication strategies that drive traffic to the Office of Advancement's events, programs, and online publications.
• Inspires alumni engagement and shares the impact of philanthropy through robust, personalized communication.
• Works as a member of the College's communications and marketing team and in partnership with the College's Advancement Office to create and deliver strategic content for digital communications.
• Performs communications campaign-related tasks on deadline and with attention to detail.
• Writes content and create visuals for digital campaigns.
• Designs and tests emails.
• Circulates emails for stakeholder review and approval.
• Requests, imports, and manages data responsibly.
• Creates landing pages and forms in support of digital campaigns.

Requirements

• Bachelor's degree in communications, marketing, English, public relations, or related field.
• 2 years in relevant field.
• Proficient communication skills.
• Maintains a high degree of professionalism.
• Demonstrates time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Possesses flexibility to work in a fast paced, dynamic environment.
• Seeks to acquire knowledge in area of specialty.
• Highly thorough and dependable.
• Demonstrates a high level of accuracy, even under pressure.

Preferred

• Experience in digital marketing and communications, utilizing Salesforce Marketing Cloud.
• Familiarity with constituent relationship management (CRM) systems.
• Experience in higher education communications or marketing.
• Web content management system skills with an understanding of best practices related to user experience.
• E-mail marketing and data segmentation skills and experience with Salesforce (or similar systems).