Assistant Director, Marketing & Communications, Online Graduate Programs

Santa Clara, CA (Hybrid)

$78K/yr – $93K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own Santa Clara Online communications and editorial cadence, aligning internal channels with graduate school partners and external content; measure impact to optimize messaging.

  • Own internal and external communications lifecycle across channels and audiences
  • Coordinate editorial calendar, content production, and branded assets with Marketing & Communications
  • Track ROI and messaging effectiveness to inform strategy

Job Description

Responsibilities

  • Produce, write, proof, edit and facilitate communications for Santa Clara Online internal channels between Santa Clara Online team and graduate school representatives.
  • Ensure that internal communication is clear and consistent – disseminating information to all Santa Clara Online constituents.
  • Oversee the master editorial calendar (to be utilized for internal sharing as well as external social media and email campaigns) and report unique news events as they arise.
  • Collaborate with University Marketing & Communications to meet deadlines and create branded assets.
  • Track and report on the effectiveness of communication efforts across all channels, social media, and external releases to inform strategy and optimize messaging.
  • Produce, write, proof, edit and publish long-form content (such as press releases and blog posts) for all Santa Clara Online initiatives and external channels.
  • Oversee relationships and communication with various marketing vendors or cross-campus partners.
  • Manage, produce, update, and schedule all event reminder emails for all events relevant to online programs. Where necessary, conduct the same efforts for relevant, in-person programs.
  • Oversee the production and distribution of Vice Provost of Graduate Program materials such as VPGP update, social media efforts, and more.
  • Develop and publish content on web pages, social media platforms, and more; identify and source appropriate visuals to support written content.

Requirements

  • Bachelor's degree required in marketing, communications, or related field
  • 3 years of work experience
  • Interpersonal skills needed to work with individuals with a variety of skills and backgrounds
  • Appropriate level of understanding of the importance of building strong internal and external relationships
  • Strong customer service orientation
  • Strong communication skills (spelling, grammar, oral and written communication)
  • Professional and service oriented in approach to all contingencies
  • Graphic Design (Adobe Photoshop, Canva)
  • Website development/design (T4, WordPress, HTML Email campaigns)
  • Social Media strategies and communication software
  • Digital Advertising Strategies (Paid social advertising, SEO/SEM/SERP)
  • Project Management
  • Learning and Content Management Systems
  • Ability to work with administrators, faculty, staff and students
  • Ability to work independently

    Santa Clara University

    Founded in 1851, Santa Clara University sits in the heart of Silicon Valley—the world’s most innovative and entrepreneurial region. The University’s stunningly landscaped 106-acre campus is home to the historic Mission Santa Clara de Asís. Ranked among the top 15 percent of national universities by U.S. News & World Report, SCU has among the best four-year graduation rates in the nation and is rated by PayScale in the top 1 percent of universities with the highest-paid graduates. SCU has produced elite levels of Fulbright Scholars as well as four Rhodes Scholars. With undergraduate programs in arts and sciences, business, and engineering, and graduate programs in six disciplines, the curriculum blends high-tech innovation with social consciousness grounded in the tradition of Jesuit, Catholic education.

    Santa Clara, California, USA
    4.9K employees (341 in marketing)

    Traffic Signals

    Monthly Visitors
    879.3K
    Traffic Source Mix
    Search
    51.2%
    Direct
    41.6%
    Referral
    5.6%
    Social
    0.9%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~4.9K

    Marketing Team

    Marketing Team Size
    266 (5% of company)
    Median Career Experience
    8 years
    Median Tenure
    4.1 years
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Total Funding
    $100M
    Last Raise
    $100M
    Grant, 2 years ago

    Funding History

    • Apr 2024
      Grant
    • Apr 2022
      Grant
    • Jan 2017
      Grant • $100M