Assistant Director of Marketing Communications at MidAmerica Nazarene University | Olathe, KS

Assistant Director of Marketing Communications

Olathe, KS

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the enrollment storytelling and multi-channel outreach for undergraduate prospects, balancing content that resonates with students and families while optimizing engagement across email, SMS, social, and video.

Content & storytelling: translate campus life into student-centered narratives for prospective undergrad audiences.
Engagement strategy: manage email/SMS campaigns, social calendars, and video storytelling to move applicants from inquiry to enrollment.
Analytics & iteration: track open/click, engagement, and platform performance to refine messaging and recruitment outcomes.

Job Description

Responsibilities

Enrollment Communication Strategy: Engage on a task force to refine the outreach map for prospective students and influencers.
Email/SMS Campaigns: Develop campaigns for prospective students and families through the recruitment funnel.
Copy for Milestones: Write persuasive copy for inquiry, application, admission, deposit, and orientation.
Admissions Collaboration: Align messaging with recruitment strategies and enrollment goals.
Content & Storytelling: Produce engaging content across channels highlighting student experiences, campus life, academics, and outcomes.
Feature Stories: Write profiles about students, faculty, and programs for undergrad audiences.
Translate Complex Info: Turn academic details into clear, student-centered messaging.
Parent Communications: Develop targeted content for parents about value, outcomes, and support systems.
Parent Retention Messaging: Create communications for parents of current students reinforcing success initiatives and resources.
Social Media & Calendars: Manage primary channels for prospective engagement and develop recruitment-cycle aligned calendars.
Monitor Engagement: Track trends and performance analytics to refine strategy.
Video Storytelling: Tell student stories via short-form video for Instagram, TikTok, and YouTube Shorts; work with creators to capture campus life.
Analytics & Optimization: Track email, social, and video performance; use data to improve recruitment outcomes and stay current on Gen Z trends.

Requirements

Bachelor’s degree in marketing, communications, journalism, public relations, or related field.
5-7 years of experience in digital marketing, content marketing, or communications.
Demonstrated strength in copywriting for digital platforms, especially email and social media.
Experience managing social channels, developing audience-centered content and growing engagement.
Strong storytelling ability and editorial judgment.
Excellent written communication with tone, clarity, and brand voice.
Ability to manage multiple projects and deadlines in a collaborative environment.

Preferred

Experience in higher education marketing, enrollment marketing, or youth-focused communication.
Familiarity with CRM platforms and marketing automation tools used in enrollment communications.
Experience producing or scripting short-form video content.
Understanding of digital engagement trends among prospective college students and families.

Benefits

MidAmerica Nazarene University

MidAmerica Nazarene University is a private liberal arts Christian University located in Olathe, Kansas. Our mission is to educate and inspire servant leaders. We'll share updates and news about alumni and current students here.With more than 40 undergraduate programs and 15 professional and graduate programs as well as a robust continuing education program for educators, the MNU experience will set you on a course that will expand your horizons, challenge you to learn, and may transform your life.Pioneering Spirit | Passion to Serve | Purposeful Lives

Founded in 1966

Olathe, Kansas, USA

674 employees (22 in marketing)

www.mnu.edu