Responsibilities

• Develop, implement, and evaluate annual department-wide marketing, promotional, fan engagement, and revenue-support strategies, with primary responsibility for men’s and women’s basketball and oversight of plans for assigned programs.
• Lead the Athletics marketing team in translating departmental priorities into coordinated campaigns, promotional calendars, game-presentation plans, and measurable audience and revenue goals.
• Lead digital advertising strategy across paid social, display, search, retargeting, and emerging channels, including audience targeting, budget allocation, campaign execution, testing, and performance optimization.
• Direct email-marketing strategy in collaboration with Ticket Sales and Operations, using audience segmentation, automation, testing, and performance analytics to support season tickets, mini-plans, group sales, premium hospitality, single-game tickets, renewals, and fan-engagement initiatives.
• Direct integrated marketing campaigns designed to increase attendance, ticket sales, premium hospitality revenue, group sales, fan acquisition and retention, student engagement, and brand awareness.
• Collaborate with Ticket Sales and Operations to develop campaign strategy, product positioning, offers, sales timelines, and customer journeys that support ticket-revenue and attendance goals.
• Use CRM data, audience research, customer behavior, sales trends, and campaign analytics to evaluate performance, improve marketing effectiveness, and identify opportunities for revenue and audience growth.
• Provide strategic and operational leadership for game presentation and the in-venue fan experience, including team introductions, promotional elements, student activations, sponsor integrations, entertainment, recognitions, and premium fan experiences.
• Oversee the development and execution of game-day rundowns, public-address scripts, timing protocols, pregame activities, National Anthem performances, honorary recognitions, and promotional and corporate-partner activations.
• Assign and direct marketing staff, game-day personnel, and external partners responsible for campaign execution, event production, promotions, and fan-engagement activities.

Requirements

• Bachelor’s degree required.
• 5 years of experience or equivalent in athletic marketing, business marketing, or related field
• Knowledge • Experience using database management systems and other common office computer applications including word-processing, spreadsheet, email and browser applications.
• Skills • Demonstrated interpersonal and communication skills, written and verbal.
• Abilities • Ability to work effectively with internal constituents, particularly senior staff, coaching staff and other appropriate University staff.
• Abilities • Ability to work effectively with external constituents, particularly donors and corporate sponsors.
• Abilities • Capable of working both independently and as a team member; results oriented; self-starter.
• Abilities • Demonstrated ability to handle confidential information with discretion.