Responsibilities

• Lead the marketing and communications strategy for all sports programs with assignment to specific sports programs.
• Oversee marketing campaigns focused on attendance growth, fan engagement, and revenue generation.
• Develop sport-specific marketing plans aligned with departmental priorities.
• Manage and execute game-day marketing initiatives and fan experience activations.
• Coordinate marketing support for ticket sales initiatives and promotional campaigns.
• Oversee Kids Club and like programs to help increase fanbase and revenue.
• Direct storytelling initiatives across digital, video, social, and written platforms.
• Collaborate with creative services to produce compelling content highlighting student-athletes, coaches, and program success.
• Ensure consistent brand messaging and storytelling across athletics communications channels.
• Develop and execute email marketing campaigns, including promotional and coordinate solicitation emails.

Requirements

• Bachelor’s degree required.
• Minimum 3 years of professional experience in athletics marketing, communications, or a related field required.
• Demonstrated experience leading integrated marketing campaigns, digital strategy, and fan engagement initiatives.
• Strong understanding of revenue generation strategies, including ticket sales, promotions, and sponsorship activation.
• Excellent written, interpersonal, and communication skills required.
• Proven ability to manage multiple projects and sports programs simultaneously in a fast-paced environment.

Preferred

• - Master’s degree preferred.
• - Four or more years of related experience preferred.
• - One or more years of supervisory experience with full-time staff, graduate assistants, or student workers preferred.
• - Experience in media relations, storytelling, and content development preferred.
• - Knowledge of college athletics and external operations (marketing, communications, fan engagement) preferred.
• - Proficiency in Microsoft Office, email marketing platforms (e.g., Eloqua), and digital/content systems required; experience with Adobe Creative Suite and social media platforms preferred.

Benefits

• The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer. USD: Human Resources: Benefits
• The salary range provided in this posting reflects what we reasonably expect to pay for this position. Actual compensation offered or earned is dependent on experience, education and other factors including departmental budget.