Responsibilities

• Lead integrated marketing campaigns — Develop, manage, and oversee end-to-end integrated marketing campaigns across a range of investment, lending and planning solutions and key audiences, tailoring strategy and messaging to distinct client and advisor audiences.
• Drive campaign strategy — Build comprehensive, multi-channel marketing programs that span digital, content, email, and advisor-facing channels — ensuring consistent messaging and a cohesive brand experience at every touchpoint.
• Translate products into stories — Partner closely with business and product teams to deeply understand our offerings and translate complex financial concepts into clear, compelling campaign narratives that resonate with target audiences.
• Tell compelling stories — Draft and edit copy for pitch books, articles and other client-facing materials that are clear, persuasive, and on-brand.
• Collaborate broadly — Work across internal marketing teams and external partners, agencies, and vendors to bring integrated campaigns to life across new and existing channels.
• Own the process — Manage campaigns end-to-end, from initial planning and audience segmentation through creative briefing, copywriting, design, implementation, optimization, and reporting.
• Engage advisors — Partner with advisor teams to develop targeted content and campaigns that drive product awareness, education, and adoption across key wealth management offerings.
• Educate and inspire — Compose and lightly design internal educational materials that help advisor teams stay informed and engaged.
• Think creatively — Bring fresh ideas to the table to maximize client engagement and keep our marketing campaigns sharp, differentiated, and effective.
• Let data lead — Use an iterative, data-driven approach to continuously measure, enhance, and optimize integrated campaign performance across channels and audiences.

Requirements

• Bachelor’s Degree Required
• 2+ years of professional experience in integrated marketing, product marketing, or a related field
• Demonstrated experience building and executing integrated, multi-channel marketing campaigns across diverse audiences and products
• Experience in financial services (wealth management, investments, or related fields) strongly preferred
• Strong copywriting and editorial skills — you write with clarity, creativity, and purpose
• Ability to develop audience-specific messaging frameworks and campaign strategies that drive measurable engagement
• Familiarity with design tools across the Microsoft suite
• Proven ability to execute distinctive, results-driven marketing programs in the marketplace
• A collaborative, positive team outlook with a client-first mindset
• Strong interpersonal skills and comfort working in a team-oriented environment

Benefits

• Healthcare & Medical Insurance
• Holiday & Vacation Policies
• Financial Wellness & Retirement
• Health Services
• Fitness
• Child Care & Family Care
• Benefits at Goldman Sachs
• Read more about the full suite of class-leading benefits our firm has to offer.
• Opportunity Overview