Art Director, Viral Marketing

Greenville, NC (Hybrid)

$118K/yr – $148K/yrMid LevelFull time

Posted 4 hrs ago

Job Summary

Own the visual direction from concept through execution, partnering with copy, production, and external vendors to deliver high-standard, platform-ready visuals and rapid comps using AI tools.

  • Own and pitch visual concepts across viral marketing verticals
  • Leverage generative AI to create rapid comps and streamline workflows
  • Collaborate with writers, directors, and multidisciplinary teams to communicate design decisions

Job Description

Responsibilities

  • Partner directly with a Copywriter to develop and pitch concepts for various viral marketing verticals.
  • Translate creative concepts into compelling visual identities, design systems, and executions.
  • Oversee and maintain high standards across production elements including lighting, casting, wardrobe, and sets.
  • Pitch ideas and present visual concepts clearly and persuasively to Creative Directors and senior leadership.
  • Create visual explorations that help teams understand, evaluate, and communicate creative ideas before production.
  • Ensure all visual outputs meet the strict production and editing standards of the brand.
  • Partner with Production and Post Production teams to translate design systems effectively into finished executions.
  • Work with external designers, illustrators, animators, agencies, and vendors when specialized creative capabilities are needed.
  • Direct the use of emerging creative technologies including generative AI tools to create rapid comps, establish visual direction, and streamline workflows.

Requirements

  • Professional experience as an Art Director within entertainment, digital media, advertising, or fast moving creative environments.
  • A portfolio demonstrating strong conceptual thinking, visual judgment, and art direction across various mediums.
  • Expert level proficiency in Adobe Creative Suite including Photoshop, Illustrator, and Premiere.
  • Strong proficiency in generative AI tools (such as Gemini and Midjourney), with advanced prompt engineering skills to effectively direct and refine visual outputs.
  • Strong attention to detail, balancing speed with high quality and craftsmanship across production elements like set design, lighting, and casting.
  • A deep understanding of the visual language and hierarchy of social media and YouTube.
  • Experience collaborating closely with writers, Creative Directors, producers, and multidisciplinary teams.
  • Strong presentation and pitching skills with the ability to explain the reasoning behind creative decisions.

Benefits

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

Salaries

Posted range

$118K/yr – $148K/yr

Taken straight from the job posting.

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Art Director, Viral Marketing

Grow in Greenville, NC · Greenville, NC · Hybrid