Responsibilities

• Designing and executing integrated campaigns across digital, events, content, and partners that engage our ICP and drive measurable opportunities.
• Developing and owning our ABM strategy, tailoring programs to verticals and priority accounts.
• Proactively manage and optimise pipeline health by driving progression across funnel stages, in close partnership with Sales.
• Pilot and scale innovative demand generation tactics, leveraging AI, data, experimentation, and emerging channels.
• Driving content marketing strategy and execution, building a strong digital footprint that amplifies brand awareness, thought leadership, and lead generation.
• Aligning closely with sales to ensure demand generation delivers leads that convert, reducing friction and wasted effort.
• Building credibility with senior decision-makers by addressing real pain points and positioning Aptitude as a trusted partner.
• Introducing new ideas, tactics, and tools that strengthen our marketing impact. Underpinned by an evidenced test-learn-iterate approach.
• Staying agile in approach, balancing short-term demand with long-term brand credibility.
• Collaborating cross-functionally to ensure marketing initiatives are connected to overall business outcomes.

Requirements

• 3–5 years’ experience in demand generation and acquisition marketing with demonstratable results
• Proven track record of managing cross-channel campaigns, with an emphasis on digital (SEO, Social, Paid, Events, Content), that deliver measurable pipeline growth.
• Hands-on expertise with MAPs (e.g., HubSpot, Marketo, Pardot) and CRM (Salesforce).
• Strong analytical skills and comfort with reporting, dashboards, and attribution models.
• Ability to balance attention to detail with big-picture process thinking.
• A collaborative, problem-solving mindset.

Benefits

• ShareSave scheme - ability to purchase company shares on preferential terms
• Private healthcare
• Income protection and group life insurance
• Pension Scheme
• Company Funded Health Cashplan
• Employee Assistance Programme
• Access to Private Dental Benefits
• Flexible / hybrid working options
• Enhanced Family Friendly Leave for adoption, maternity and paternity
• Bike 2 Work Scheme