Responsibilities

• Oversee day-to-day community engagement across Instagram, TikTok, Facebook, YouTube, Threads, Reddit, and emerging platforms.
• Maintain and evolve a culturally relevant, channel-appropriate brand voice across all community interactions.
• Foster meaningful dialogue and community participation that strengthens brand affinity and customer connection.
• Utilize social listening tools to monitor brand, competitor, and cultural conversations to identify emerging trends, sentiment shifts, and earned opportunities. Surface actionable insights to inform marketing strategy.
• Deliver recurring reporting and community insights to internal stakeholders and leadership teams.
• Partner closely with Customer Service, PR, Marketing, and Internal Communications teams to manage community escalations and support crisis-response workflows.
• Establish best practices and workflows for community engagement, moderation, and response management across channels.
• Spot emerging creators, trends, and community conversations that create opportunities for earned engagement and cultural relevance.
• Support community-first activations, surprise-and-delight initiatives, and creator/community relationship building.
• Partner with the social team to secure rights for user-generated content aligned with brand and campaign priorities.

Requirements

• 4–6+ years of experience in social media, community management, or digital marketing.
• Strong understanding of trending conversations and emerging social trends in fashion, lifestyle, and home.
• Exceptional writing and communication skills with the ability to adapt tone across platforms and audiences.
• Deep understanding of Instagram, TikTok, Reddit, YouTube, Threads, and emerging platforms.
• Experience managing and growing engaged online communities for a brand or media platform.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Analytical mindset with experience interpreting community sentiment and social performance metrics.
• Proactive, collaborative, and highly adaptable with strong cultural instincts and attention to detail.
• Education: Bachelor’s Degree in Marketing, Social Media, Communications, New Media, or related field (or equivalent experience)

Preferred

• Previous experience mentoring or managing junior team members preferred.

Benefits

• URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits