Analyst, Regional Growth Marketing - Campaigns & Digital
Miami, FL (Hybrid)
$93K/yr – $145K/yrMid Level2+ years expFull time
Posted 2 weeks ago
Job Summary
Own and drive regional demand generation by turning business priorities into scalable campaigns, webinars, and localized assets while tracking impact and collaborating with Sales, GTM, Product Marketing, and Demand Operations.
- Translate priorities into campaign briefs and execution plans
- Lead end-to-end webinar coordination and localization workflows
- Analyze performance and provide actionable recommendations to accelerate pipeline
Job Description
Responsibilities
- Demand Generation & Campaign Support: Contribute to integrated digital and account-based marketing programs, supporting campaign setup, execution, optimization, and performance tracking.
- Webinars & Virtual Engagement: Support end-to-end webinar delivery, including planning, promotion, registration, speaker coordination, audience communications, live execution, follow-up, and reporting.
- Content Localization & Translation: Coordinate the adaptation and translation of global campaigns, client communications, sales materials, landing pages, and webinar assets for regional and sub-regional relevance.
- Insights & Performance: Track campaign engagement, lead generation, account response, pipeline contribution, and conversion metrics, translating results into clear recommendations.
- Cross-Functional Orchestration: Connect regional priorities with Integrated Campaigns, Product Marketing, Demand Operations, Sales, GTM, creative partners, and local market teams.
- You will work in a highly collaborative, fast-moving environment and act as a connector across regional and global teams. Success requires sound judgment, clear communication, strong attention to detail, cultural awareness, and the ability to manage competing priorities while maintaining focus on program impact.
- What You Will Do Day to Day: Partner with regional marketing leaders, Sales, GTM, and Product Marketing to translate business priorities into campaign briefs and execution plans.
- Support digital campaigns, email programs, landing pages, paid and organic promotion, nurture journeys, and account-based marketing initiatives.
- Coordinate webinars from planning through post-program follow-up, including timelines, speaker readiness, registration, attendee communications, and lead handoff.
- Manage localization and translation workflows across Spanish, Portuguese, and English assets, coordinating reviews and maintaining message and brand consistency.
Requirements
- 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
- Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
- 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
- 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
- Bachelor's degree in marketing, communications, business, analytics, or a related field.
- Experience in payments, fintech, financial services, B2B SaaS, or an allied technology sector is a strong advantage.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects, deadlines, and stakeholders.
- Strong analytical mindset with experience using data to inform marketing decisions and communicate results.
- Experience in applying AI tools to improve productivity, accelerate execution, and enhance marketing effectiveness.
- Familiarity with CRM, marketing automation, project management, design and reporting tools such as Dynamics, Demandbase, PowerBI, or equivalent platforms.
Preferred
- 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
- 2-3 years of relevant experience in B2B marketing, field marketing, demand generation, marketing operations, communications, or a related role.
- Bachelor's degree in marketing, communications, business, analytics, or a related field.
- Experience in payments, fintech, financial services, B2B SaaS, or an allied technology sector is a strong advantage.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects, deadlines, and stakeholders.
- Strong analytical mindset with experience using data to inform marketing decisions and communicate results.
- Experience in applying AI tools to improve productivity, accelerate execution, and enhance marketing effectiveness.
- Familiarity with CRM, marketing automation, project management, design and reporting tools such as Dynamics, Demandbase, PowerBI, or equivalent platforms.
- Strong collaboration skills and experience working across Sales, Product, GTM, and Marketing functions.
- Clear and concise written and verbal communication skills, with the confidence to engage internal stakeholders, clients, and partners.
Benefits
- Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. Learn more at Visa.com.
Founded in 2011
Foster City, California, USA
29K employees (1,634 in marketing)
Salaries
Posted range
$93K/yr – $145K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,328 (5% of company)
Median Career Experience
19 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
18
People
HR / Recruitment
Marketing Leadership

Kyndra Russell
Chief Marketing Officer, North America
At the company for 1 year 1 month

Frank Cooper III
Chief Marketing Officer
At the company for 4 years 5 months

Ariella Kurshan
SVP B2B and Product Marketing
At the company for 1 year 2 months

Bryant Aponte
VP, Global B2B Marketing
At the company for 3 years 1 month
Funding
Last Raise
Post IPO Equity, 10 years ago
Funding History
- Sep 2016Post IPO Equity
Traffic Signals
Monthly Visitors
3.3M
Monthly Google Ads Budget
$113.1K
Traffic Source Mix
Search
41.8%
Direct
47.1%
Referral
8.8%
Social
1.2%
Paid
1%
Headcount Trend
Current headcount: ~29.4K




















































