Analyst, Media Planning

Purchase, NY (On-site)

$84K/yr – $135K/yrMid LevelFull time

Posted 2 weeks ago

Job Summary

Lead integrated media planning and execution across multiple channels while coordinating with internal teams and external media partners.

  • Own planning deliverables and campaign launches with clear takeaways across channels
  • Maintain day-to-day agency relationships and translate results for cross-functional teams

Job Description

Responsibilities

  • Support U.S. media team in planning and execution of integrated media campaigns across digital, social, video, search, programmatic, CTV and emerging channels.
  • Track campaign launches and ensure flawless execution.
  • Assist with planning deliverables, including audience sizing, channel mix, partner consideration set, budget allocation, timelines, and approvals across internal and external partners.
  • Work closely with the cross-functional marketing and product teams to manage programs and translate media results into clear and legible takeaways
  • Support in media recommendations to internal teams and external merchants or issuer partners as needed
  • Build strong relationships with the external media community, to help keep team informed of marketplace trends, partner landscape, and technological innovations impacting the industry
  • Manage day-to-day plan changes/maintenance of media plans and performance reports ensuring accuracy
  • Manage campaign budgets and annual commitments for specified programs, including managing monthly budget meetings with finance and external agency
  • Serve as a day-to-day contact for media agency partners.
  • Monitor campaign pacing, optimization recommendations, and budget management.

Requirements

  • Bachelor’s degree
  • Relevant experience in media planning, ideally with demonstrated progression in campaign execution and strategy
  • Experience working at or with media agencies
  • Demonstrated knowledge across all media channels, TV, OTT, Online Video, Radio, outdoor and all Digital channels, especially social
  • Experience working on projects that require collaborating with multiple internal and external stakeholders
  • Strong project management and organizational skills
  • Excellent written and verbal communication skills
  • Strong attention to detail
  • Ability to manage multiple priorities in a fast-paced environment
  • Proficiency in Microsoft PowerPoint and Excel

Benefits

  • insurance (including medical, prescription drug, dental, vision, disability, life insurance)
  • flexible spending account and health savings account
  • paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
  • 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire
  • 10 annual paid U.S. observed holidays
  • 401k with a best-in-class company match
  • deferred compensation for eligible roles
  • fitness reimbursement or on-site fitness facilities
  • eligibility for tuition reimbursement
  • and many more
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Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Founded in 2014
Purchase, New York, USA
45K employees (2,376 in marketing)

Salaries

Posted range

$84K/yr – $135K/yr

Taken straight from the job posting.

See all Mastercard salaries

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Analyst, Media Planning

Mastercard · Purchase, NY · On-site