Responsibilities

• Lead localized marketing plans and programs based on the global strategy to achieve regional AM Solutions revenue, operating profit, market share, marketing-qualified leads, and ROI.
• Translate global marketing strategies into actionable regional plans , including developing and managing marketing budgets.
• Conduct market research to understand local customer behavior, preferences, and trends, ensuring campaigns resonate with target audiences.
• Develop and maintain a three-month rolling country-level marketing plan and campaign budget , ensuring efficient resource allocation.
• Collaborate with sales and cross-functional teams to align campaign strategies with business objectives and ensure seamless execution.
• Design and implement integrated marketing campaigns across multiple channels, including digital, social media, email, ABM, and events.
• Define goals and KPIs to measure the success and business impact of marketing plans; monitor, analyze, and report campaign performance, providing data-driven insights and optimization recommendations.
• Lead the design of customer buying journeys and touchpoint plans , leveraging paid and owned media channels to maximize awareness and achieve marketing goals.
• Drive digital marketing transformation , applying advanced knowledge of new digital capabilities and touchpoints to strengthen market position.
• Ensure compliance with local laws and regulations, including data protection and advertising standards, across all marketing activities.

Requirements

• Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related discipline. Equivalent work experience or demonstrated competence may be considered in lieu of formal education.
• Experience: Minimum 5 years of professional experience , preferably in segment marketing, channel marketing, partner marketing, or a related field. Proven expertise in lead and demand generation , including planning, ABM, CRM, nurturing, ROI analysis, marketing effectiveness, and event management.

Benefits

• HP offers a comprehensive benefits package for this position, including:
• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure