Responsibilities

• Lead and execute integrated PR strategies across AMER and APJ that drive measurable outcomes, including brand awareness, executive visibility, share of voice, and message pull-through.
• Own the regional media engine, including story development and pitch creation, and securing coverage, while building strong relationships with top-tier business, technology, and cybersecurity media.
• Manage day-to-day relationships with US and APJ PR agencies, including planning, pitching, deliverables, and performance tracking.
• Develop and maintain a strategic PR calendar aligned to product launches, campaigns, events, and key market moments.
• Partner with the EMEA PR Manager to ensure global alignment and consistency of messaging, while tailoring execution for regional relevance.
• Collaborate with the social media manager to amplify earned media, integrate PR into broader campaigns, and maximize cross-channel impact.
• Build and execute executive thought leadership programs, including bylines, media commentary, podcasts, and speaking opportunities on topics such as AI, agentic AI, verified trust, fraud, and digital identity.
• Lead or support data-driven storytelling initiatives, translating insights into compelling narratives and campaigns in partnership with agencies and cross-functional teams.
• Prepare and support spokespeople with messaging, briefing documents, and Q&A to ensure confident, consistent, and effective media engagement.
• Track, analyze, and report on PR performance across regions, using insights to refine strategy and support reputation management and incident response as needed.