Responsibilities

• Develop and execute comprehensive growth strategies for Amazon marketplace accounts, focusing on increasing sales and market share.
• Optimize product listings using SEO tools and content creation techniques to improve search rankings and conversion rates.
• Manage paid advertising campaigns across Amazon Ads, Google Ads, Facebook Advertising, and other platforms to maximize ROI.
• Conduct keyword research and implement SEO best practices to enhance product discoverability and organic traffic.
• Utilize web analytics reporting tools such as Google Analytics, Google Tag Manager, and other marketing analytics platforms to monitor performance metrics.
• Oversee website management tasks including content updates via WordPress or other CMS platforms, ensuring consistency across channels.
• Collaborate with graphic designers and copywriters to create compelling visual content using Adobe Photoshop, Adobe Creative Suite, and HTML/CSS skills for enhanced listings.
• Set up and manage digital marketing campaigns, including SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns.
• Analyze campaign data regularly to refine strategies, improve conversion optimization efforts, and report on key performance indicators.
• Coordinate with cross-functional teams to ensure seamless execution of marketing automation workflows and website management initiatives.

Requirements

• Proven experience managing Amazon marketplace accounts with a track record of growth and success in e-commerce environments.
• Strong proficiency in SEO tools, web analytics reporting (Google Analytics), and digital campaign setup across multiple platforms.
• Expertise in paid advertising campaign management on Amazon Ads, Google Ads (AdWords), Facebook Advertising, and social media marketing strategies.
• Ability to utilize Adobe Photoshop and Adobe Creative Suite for content creation; graphic design experience is a plus.
• Knowledge of marketing automation tools, keyword research techniques, copywriting skills for product listings and ad copy.
• Excellent communication skills with the ability to collaborate effectively across teams while managing multiple projects independently.
• A proactive mindset with strong organizational skills to optimize campaigns continuously and achieve measurable results.