Responsibilities

• Support, develop and execute comprehensive brand ladder strategies to strengthen positioning and expand market reach.
• Support the launch of new livestock products, including go-to-market planning and execution.
• Identify growth opportunities and implement strategies to expand market share within the cattle, dairy, and swine segments.
• Support and activate channel strategies across key distribution channels including dealers, retailers, and digital platforms.
• Partner with sales leadership to drive adoption and growth across dealer networks and key accounts.
• Help create and deliver sales enablement tools and dealer training materials to support product education and selling effectiveness.
• Support digital marketing strategy, including social media, website content, and online engagement initiatives.
• Support and develop compelling content and storytelling that resonates with livestock owners and industry professionals.
• Support Supply Chain, Product Development, and Sales teams to ensure successful product launches, inventory planning, and demand forecasting.
• Work collaboratively across departments to align marketing initiatives with overall business objectives.

Requirements

• 3-5 years of professional marketing experience, preferably within animal health, livestock products, agriculture, or related industries.
• Involvement in the livestock industry, including professional relationships and active memberships in relevant organizations.
• Understand livestock nutrition and performance needs.
• Excellent communication, presentation, and storytelling skills.
• Strong collaboration skills with the ability to work cross-functionally across sales, supply chain, and product teams.
• Strategic thinker with the ability to translate insights into actionable marketing programs.
• B.S. degree required.
• 25-30% travel required (dealer events, industry trade shows, sales meetings).

Preferred

• Passion for the livestock industry and active participation in the community.
• Experience working with dealer networks and channel marketing strategies.