Snoozy - Affiliate Manager

USA (Remote)

$75K/yr – $80K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own and scale Snoozy’s affiliate program end-to-end to drive profitable growth across partners and platforms.

3+ years building and scaling affiliate programs for DTC/CPG or consumer brands.
From scratch: hands-on recruitment, vetting, onboarding, and activation of affiliates, with platform ownership.

Job Description

Responsibilities

Build Snoozy’s affiliate program from zero to scale, owning everything from strategy to execution
Roll up your sleeves to personally recruit, vet, onboard, and activate affiliates
Identify and develop relationships with high-quality creators, publishers, niche communities, and partners — not just anyone with a link
Set clear standards for messaging, content, claims, and promotion to protect brand integrity and regulatory compliance
Launch and manage affiliate campaigns tied to CPA, AOV, LTV, and other profitability targets
Actively manage top partners through hands-on consulting, content feedback, promotions, and performance optimization
Monitor affiliate activity for fraud, misrepresentation, compliance issues, and brand risk
Own affiliate platforms and tooling (e.g., Social Snowball, ShopMy, Impact, or similar), including tracking accuracy, reporting, and payouts
Analyze performance data, attribution, traffic quality, and conversion trends to continuously refine strategy
Work closely with Marketing, Creative, and Growth teams to align affiliates with launches, campaigns, and brand positioning

Requirements

3+ years of hands-on experience building and scaling affiliate programs for DTC, CPG, or consumer brands
Demonstrated ability to build programs from scratch, not just manage existing ones
Comfort being both strategic and tactical — from outreach emails to performance reporting
Strong judgment and experience vetting partners carefully, especially in regulated or brand-sensitive categories
Strong analytical mindset with a focus on profitability, traffic quality, and long-term value
Familiarity with affiliate platforms such as Social Snowball, ShopMy, Impact, or similar is preferred
Highly organized, proactive, and comfortable owning ambiguity
Thrive in fast-moving startup environments where execution matters as much as strategy

Preferred

Experience in cannabis, cannabinoids, wellness, alcohol, supplements, or other regulated industries is a plus

Benefits

Fully Remote
$500/month health insurance reimbursement via QSEHRA

Snoozy

Bite into an oh-so-tasty world of gummies carefully crafted to fit your life. Whether you want to slow down or get up and go, Snoozy has you covered. Because that’s what friends are for.

Founded in 2020

New York, New York, USA

21 employees (10 in marketing)

getsnoozy.com

Traffic Signals

Monthly Visitors

50.2K

Traffic Source Mix

33.8%

Direct

48.3%

Referral

10.7%

Social

5.9%

Paid

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size

7 (33% of company)

Median Career Experience

11.5 years

Median Tenure

2.2 years

People

Marketing Leadership

Joseph Powell

Marketing Director

At the company for 2 years 4 months

Adam Wilson

Digital Marketing Manager

At the company for 2 years

Funding

Total Funding

$60K

Last Raise

Seed, 6 years ago

Responsibilities

Build Snoozy’s affiliate program from zero to scale, owning everything from strategy to execution
Roll up your sleeves to personally recruit, vet, onboard, and activate affiliates
Identify and develop relationships with high-quality creators, publishers, niche communities, and partners — not just anyone with a link
Set clear standards for messaging, content, claims, and promotion to protect brand integrity and regulatory compliance
Launch and manage affiliate campaigns tied to CPA, AOV, LTV, and other profitability targets
Actively manage top partners through hands-on consulting, content feedback, promotions, and performance optimization
Monitor affiliate activity for fraud, misrepresentation, compliance issues, and brand risk
Own affiliate platforms and tooling (e.g., Social Snowball, ShopMy, Impact, or similar), including tracking accuracy, reporting, and payouts
Analyze performance data, attribution, traffic quality, and conversion trends to continuously refine strategy
Work closely with Marketing, Creative, and Growth teams to align affiliates with launches, campaigns, and brand positioning

Requirements

3+ years of hands-on experience building and scaling affiliate programs for DTC, CPG, or consumer brands
Demonstrated ability to build programs from scratch, not just manage existing ones
Comfort being both strategic and tactical — from outreach emails to performance reporting
Strong judgment and experience vetting partners carefully, especially in regulated or brand-sensitive categories
Strong analytical mindset with a focus on profitability, traffic quality, and long-term value
Familiarity with affiliate platforms such as Social Snowball, ShopMy, Impact, or similar is preferred
Highly organized, proactive, and comfortable owning ambiguity
Thrive in fast-moving startup environments where execution matters as much as strategy

Preferred

Experience in cannabis, cannabinoids, wellness, alcohol, supplements, or other regulated industries is a plus

Benefits

Fully Remote
$500/month health insurance reimbursement via QSEHRA