Responsibilities

• Build and implement end-to-end marketing automation workflows, including campaign setup, journey configuration, triggers, and execution logic across platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Manager, etc.).
• Apply software development and system development lifecycle (SDLC) best practices to support, test, troubleshoot, and optimize marketing technology solutions and integrations.
• Translate business and marketing requirements into technical specifications and scalable solutions for campaign execution, personalization, and customer journey activation.
• Configure and manage customer journeys across email, SMS, push, and web channels, ensuring accurate logic, sequencing, and trigger-based activation.
• Implement and maintain data integrations, flows, segmentation, and targeting logic to ensure accurate customer data is available and campaigns reach intended audiences.
• Partner with the MarTech Advisor to implement orchestration frameworks that support lifecycle and acquisition strategies.
• Implement experimentation frameworks, including A/B testing, personalization rules, and performance-tracking capabilities.
• Perform quality assurance testing for campaigns, customer journeys, and data flows, validating accuracy, timing, and end-to-end execution prior to launch.
• Monitor and troubleshoot technical issues across marketing platforms to ensure system reliability, deliverability, and performance continuity.
• Support the implementation of UTMs, pixels, event tracking, and tagging to ensure accurate measurement and attribution.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Software Engineering, Business Analytics, or a related field required.
• Five (5+) years of experience in Marketing Technology, Marketing Automation, Customer Relationship Management (CRM), Customer Engagement Platforms, Marketing Operations, or related disciplines required.
• Minimum education and experience requirements may be substituted with an equivalent combination of education, training, and relevant experience.
• Experience with Adobe Experience Cloud and Adobe Experience Manager required; experience with Braze or equivalent marketing automation and customer engagement platforms preferred.
• Knowledge of software development fundamentals, including APIs, databases, version control, testing, security, and system development lifecycle methodologies.
• Experience with marketing automation, lifecycle marketing, CRM platforms, Customer Data Platforms (CDPs), customer journey orchestration, segmentation, and personalization.
• Experience with APIs, system integrations, and data flow management, including basic to intermediate SQL skills for data validation, troubleshooting, and analysis.
• Working knowledge of HTML and CSS, including the ability to troubleshoot email-related issues.
• Knowledge of Google Analytics, tagging strategies, UTM frameworks, event tracking, attribution, and digital measurement methodologies.
• Experience supporting A/B testing, experimentation frameworks, performance tracking, data governance, privacy requirements, and applicable regulatory compliance standards.

Preferred

• Experience with Braze or equivalent marketing automation and customer engagement platforms preferred.