Responsibilities

• Creates and maintains comprehensive marketing performance dashboards and reporting systems for stakeholder insights.
• Provides expertise in campaign performance analysis across all marketing channels for optimization recommendations.
• Maintains responsibility for marketing attribution and ROI measurement methodology development and implementation.
• Establishes statistical analysis and predictive modeling capabilities to inform strategic marketing decisions.
• Implements actionable insights and recommendation development for marketing team performance improvement.
• Drives data integration and reporting automation processes to enhance operational efficiency.
• Supports advanced analytics and machine learning model development for marketing optimization.
• Complies with all applicable laws/regulations, as well as company policies/procedures
• Performs other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Business, Management or equivalent work experience
• Five (5) years Marketing Analytics or Data Analysis experience
• Proficiency in analytics tools (Google Analytics, Tableau, etc.)
• Strong SQL and Excel skills
• Statistical analysis and data modeling experience
• Strong communication and data storytelling abilities