Responsibilities

• Plan, coordinate and monitor digital and integrated marketing campaigns across multiple channels.
• Support the development and execution of marketing strategies designed to increase brand awareness, customer engagement and lead generation.
• Track campaign objectives, monitor KPIs and analyse campaign performance data to identify opportunities for improvement.
• Prepare regular marketing performance reports, dashboards and management information for internal stakeholders.
• Manage digital marketing channels including SEO, SEM, email marketing and social media platforms.
• Set up, monitor and optimise online advertising campaigns through platforms such as Google Ads and Meta.
• Conduct market research and analyse customer behaviour, consumer insights, competitor activity and industry trends.
• Collect, validate and analyse marketing and business data from multiple sources to support marketing decisions and campaign planning.
• Support the implementation and management of marketing analytics and tracking tools including Google Analytics, Google Tag Manager and Meta Pixel.
• Manage and maintain client CRM systems, ensuring accurate customer records, campaign data and engagement tracking.

Requirements

• Bachelor's degree (or equivalent) in Marketing, Business, Economics, Management, IT, Arts or a related discipline.
• Experience in marketing, campaign coordination, business reporting, performance analysis, CRM management or a similar commercial environment.
• Strong analytical and numerical skills with the ability to interpret data and present meaningful insights.
• Experience using Microsoft Excel, CRM systems and marketing or reporting platforms.
• Understanding of digital marketing channels, online advertising and marketing analytics.
• Experience using CRM platforms and customer data management systems. Knowledge of Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics or similar platforms would be advantageous.
• Excellent communication, organisational and stakeholder management skills.
• Ability to work collaboratively with internal teams and external partners.
• Additional qualifications in digital marketing, CRM systems, analytics or leadership are advantageous.

Preferred

• Additional qualifications in digital marketing, CRM systems, analytics or leadership are advantageous.