Responsibilities

• Provide support in media strategy, measurement and optimization that require expertise in advanced analytics work, with special focus on marketing analytics methods and data science.
• Partner with internal teams in advanced analytics work including experimentation, measurement and modeling. Identify patterns and behaviors that are effective predictors of performance and critical drivers for a successful media plan.
• Deliver customer-centric, data-driven approach, based on a people-based marketing strategy to build, segment, and test audiences for best business results.
• Partner with internal teams to scope, build and deliver strategic initiatives driving all things marketing data, with a strong focus on digital marketing data pipelines.
• Lead and develop the team, taking ownership of team roadmapping, initiative prioritization, individual coaching, and ongoing performance management.

Requirements

• Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience.
• 7 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis.
• 2 years of experience managing an Analytics or Data Science team, including prioritisation, roadmapping, coaching and performance management.
• Experiences with experimental design and supervised/unsupervised ML approaches for regression and classification tasks.
• Experience of root cause analysis to ensure that problems are solved at both a tactical and strategic level.
• Experience delivering marketing analytics e.g., Marketing Mix Modeling , geo experiments, meta-analysis, audience segmentation and propensity modeling .
• Understanding of Bayesian approaches and modeling frameworks.
• Proven ability to generate practical solutions for marketing analytics problems and use results to drive business change in partnership with cross functional stakeholders.