Responsibilities

• You will help the Marketing tribe find the biggest opportunities for growth
• You will help us understand in what growth activity to invest (Marketing Mix Models) and how to reduce the uncertainty on marketing measurement
• You will do this by developing predictive models to calculate Customer Lifetime Value (LTV), aiding in the prioritization of marketing efforts and resource allocation.
• You will model customer behaviour data and product usage so we understand which audiences to target and how
• You will work closely with Data Analysts and you will help them understand and use models that you build (LTV or MMM models)
• Your average day will include building new models, maintaining models used by everyone in the marketing tribe, evaluating new ideas and communicating what models can tell us about how and why we grow
• Have a direct impact - You will closely partner with every marketing team within both Organic and Paid Acquisition and help millions of people and businesses to learn about how Wise can help them
• Work autonomously - we believe people are most empowered when they can act autonomously. So rather than telling you what to do, you’ll work with your team to create a vision of your own. Of course, you can always gather feedback from smart, curious people across Wise but you’ll have the freedom to make your own calls.
• Be part of a diverse team - You will work in a team of Data scientists, Analysts and Marketeers
• Be part of our mission to make money without borders the new normal