Responsibilities - Create concepts and communication across all channels of marketing communications, including broadcast, PR and earned, experiential, digital, and owned and paid social. - Concept and pitch culture-defining, headline-grabbing integrated campaigns that elevate our brands creative cache nationally. - Ensure integration of core brand creative, campaign messaging, and sound strategic point of view into the work. - Partner with art director and act as a strong command of the intersection between thoughtful communication and design. - Lead the concept and storytelling of national broadcast spots, high-value social paid social content, and experiential activations, collaborating with top-tier directors, production houses, and crews. - Manage freelancers and external partners to ensure all outside work is consistent with the brand at the same quality and caliber. Requirements - Education - Degree from nationally recognized portfolio school or equivalent university comms program (VCU Brand Center, Miami Ad School, SCAD, Stan Richards School UT, SI Newhouse School Syracuse etc). - Experience - 7+ years of experience crafting high-profile integrated advertising. - Experience - A proven track record within world-class, creative-first advertising agencies. - Experience - Must possess a stunning, award-winning portfolio demonstrating big-budget, national consumer brand work (Broadcast, Earned, Experiential, Digital). - Certifications and specific knowledge - Ability to craft unique ideas from consumer insights. - Certifications and specific knowledge - Impeccable sense of brand tone, attention to detail, and consummate consumer of culture. - Certifications and specific knowledge - Practice and application of effectiveness tools and metrics (pre-post creative testing, brand lift studies, MMM’s) - Certifications and specific knowledge - Paid social experience across META, Pinterest and Reddit - Certifications and specific knowledge - Ability to prioritize and meet deadlines within specified time constraints. - Certifications and specific knowledge - Ability to operate in a team environment as well as independently. - Certifications and specific knowledge - A strong record of collaboration with senior creatives and clients. - Certifications and specific knowledge - Familiarity with cross-channel measurement and optimization. - Certifications and specific knowledge - Experience leading large-scale productions from concept to delivery. - Certifications and specific knowledge - Proficiency with storytelling and content adaptation for various formats. - Certifications and specific knowledge - Ability to translate consumer insights into breakthrough ideas. Nice to Have - A Top Agency Pedigree: You’ve cut your teeth at top-tier shops and have the case studies to prove it. - An Award-Winning Mindset: Your work has caught the eye of award juries (Cannes, One Show, Clios, Pencils) or has actively driven national cultural conversation. - Big Brand Fluent: You know how to command a big budget, direct massive productions, and steer a brand that millions of people interact with daily. Benefits - At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. - We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. - We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement.