Responsibilities

• Coordinate the development and execution of advertising campaigns across multiple media platforms, including digital, social media, print, and broadcast.
• Collaborate with the creative team to develop engaging, brand-compliant advertising content.
• Manage the advertising budget, ensuring campaigns stay within financial guidelines and deliver a strong return on investment.
• Conduct market research to identify target audiences, industry trends, and competitive activity.
• Analyze campaign performance and prepare reports with actionable recommendations.
• Assist with organizing promotional events and partnerships designed to increase visibility and attract new customers.
• Maintain strong relationships with media vendors, negotiate contracts, and ensure timely delivery of advertising materials.
• Stay current on new technologies, industry trends, and best practices in advertising and marketing.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field required.
• Must be able to obtain and maintain a valid Kentucky gaming/racing license.
• Must be 21 years of age or older.

Preferred

• Prior experience in advertising or marketing preferred, ideally within the gaming or hospitality industry.