Responsibilities

• Collaborate with reporters and editors
• Identify content opportunities
• Optimize posts for each platform
• Track performance to inform future strategy
• Create and publish content tailored for Facebook, Instagram, TikTok, and YouTube
• Produce social media cards, vertical videos, short-form explainers, and other platform-native content that complements and elevates our coverage
• Help expand PennLive’s reach and deepen audience engagement both in western PA and across the nation
• Move quickly on breaking news, game-day moments, and all things Steelers

Requirements

• Bachelor’s degree in journalism, communications, or a related field or equivalent experience
• A minimum of two years of relevant experience in social media presence and engagement
• Proven experience building, maintaining and engaging audiences on social media platforms
• Understanding of social media platforms and knowledge of their application for news
• Deep interest in local news and knowledge of content trends
• Working knowledge of analytics reporting suites for websites and social media
• Ability to work independently, including remotely, and to prioritize tasks
• Demonstrated writing and organizational skills
• Comfort working across written, visual and audio platforms
• Tech-savvy at the content level; experience with animated gifs, manipulating photos, producing and editing video a plus