Admissions / Marketing Director (LTC Experience Required)

Kalamazoo, MI (On-site)

$50K/yr – $60K/yrDirector/Executive4+ years expFull time

Posted 1 month ago

Job Summary

Owns end-to-end marketing strategy and execution for the facility, including planning, budget management, and stakeholder liaison.

  • Leads marketing plans and budget tracking
  • Develops pricing strategy and referral relationships

Job Description

Responsibilities

  • Manage and coordinate all marketing, advertising and promotional activities
  • Analysis of current market conditions and competitor information
  • Develop and implement marketing plans
  • Manage the productivity of the marketing plans and projects
  • Monitor, review and report an all marketing activity and results
  • Manage the marketing budget
  • Deliver marketing activity within agreed budget
  • Develop pricing strategy
  • Maintain price sheets and marketing packets for new residents.
  • Liaison with media and advertising

Requirements

  • Education and/or Work Experience Requirements: Compassion/skills to help people focus on the living at New Friends. High School Diploma or equivalent required. Business or marketing-related degree or equivalent professional qualification with 2 to 4 years of experience. Experience in all aspects of developing and maintaining marketing strategies. Technical marketing skills for healthcare/assisted living. Proven experience in customer and market research. Relevant industry knowledge. Must have a desire to work in the health care field. Must be able to read, write, and speak English fluently. Must be able to work as part of a management team. Ability to work flexible hours as needed.
Vibrant Life Senior Living - Kalamazoo logo

Vibrant Life Senior Living - Kalamazoo

Vibrant Life Senior Living is committed to providing the amazing care you deserve through personalized living and care plans. We understand that each person has individual needs and we use your family history, medical history, interests, and activities to develop the perfect support program for you.

Founded in 1970
Kalamazoo, Michigan, USA
10 employees (1 in marketing)

Salaries

Posted range

$50K/yr – $60K/yr

Taken straight from the job posting.

See all Vibrant Life Senior Living - Kalamazoo salaries

Marketing Team

Marketing Team Size
1 (10% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
60.9%
Direct
24.7%
Referral
5.1%
Social
8.6%
Paid
0.6%

Headcount Trend

Current headcount: ~10
Vibrant Life Senior Living - Kalamazoo logo

Admissions / Marketing Director (LTC Experience Required)

Vibrant Life Senior Living - Kalamazoo · Kalamazoo, MI · On-site