AD, Digital Communications Advisor

Ridgefield, CT (On-site)

$140K/yr – $222K/yrSenior Level7+ years expFull time

Posted 3 hrs ago

Job Summary

Own the development and execution of strategic digital content plans across U.S. Human Pharma and CA priorities, oversee editorial planning, governance, and platform management, and partner with key stakeholders to drive integrated digital storytelling and audience engagement.

  • Lead digital content strategy and channel governance
  • Advance AI-enabled workflows and related training

Job Description

Responsibilities

  • Lead the development and execution of strategic digital content plans that advance U.S. Human Pharma TA specific and CA priorities across corporate social media channels, web properties, and other digital platforms
  • Manage the editorial planning process with teams aligning key milestones, awareness days, and events
  • Partner with Corporate Affairs, Human Pharma Communications, Public & Government Affairs, Employer Brand, and other stakeholders to identify opportunities for integrated digital storytelling and audience engagement
  • Provide strategic counsel on digital content strategy, channel selection, audience targeting, and content optimization to maximize impact and business outcomes
  • Contribute to annual communications and channel planning processes to ensure digital strategies effectively support organizational priorities and reputation objectives
  • Lead the day-to-day operational management of U.S. Corporate Affairs digital and social media channels and internal channels ensuring effective governance, compliance, and execution across the portfolio
  • Serve as the organizational lead for digital communications policies, standards, processes, and channel administration
  • Maintain and evolve governance frameworks, operational procedures, and training resources to support compliant and effective digital communications practices
  • Lead ongoing maintenance and enhancement of digital communications resources, including guidance documents, channel management processes, publishing workflows, and LOS and related training updates
  • Ensure consistent implementation of corporate standards, risk management requirements, and digital communications best practices

Requirements

  • Bachelor’s degree required
  • Seven-plus (7+) years of experience in digital communications, social media, content strategy, digital channel management, or related communications disciplines
  • Demonstrated experience developing and executing integrated digital communications strategies that advance business, reputation, and stakeholder engagement objectives
  • Experience managing corporate digital channels, governance processes, content planning, and communications operations within a complex, matrixed organization
  • Strong analytical and strategic thinking skills, with the ability to translate data, insights, and trends into actionable recommendations and business impact
  • Experience leveraging analytics and performance measurement to optimize content, channel effectiveness, and audience engagement
  • Demonstrated ability to influence and collaborate across functions, building strong partnerships with communications, business, legal, compliance, and other key stakeholders
  • Experience leading digital transformation, innovation, or organizational capability-building initiatives preferred, including the adoption of emerging technologies and AI-enabled solutions
  • Pharmaceutical, healthcare, or other regulated industry experience preferred
  • Working knowledge of digital publishing platforms, content management systems, social media management tools, analytics platforms, and emerging AI technologies
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Boehringer Ingelheim

Our people are our strength. And together with over 54,000 colleagues, we're creating the next breakthrough in the world of healthcare and innovation for both humans and animals. Are you ready to join us? #LifeForwardPrivacy Notice: https://www.boehringer-ingelheim.com/privacy-noticeImprint: https://www.boehringer-ingelheim.com/imprint

Founded in 1900
Ingelheim am Rhein, Rhineland-Palatinate, DEU
40K employees (2,507 in marketing)

Salaries

Posted range

$140K/yr – $222K/yr

Taken straight from the job posting.

See all Boehringer Ingelheim salaries

Marketing Team

Marketing Team Size
2,162 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.7M
Traffic Source Mix
Search
53.6%
Direct
32.5%
Referral
8.5%
Social
3.8%
Paid
1.5%

Headcount Trend

Current headcount: ~40.2K
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AD, Digital Communications Advisor

Boehringer Ingelheim · Ridgefield, CT · On-site