Responsibilities

• Own the customer acquisition strategy, driving sustainable growth across multiple products and services.
• Plan, forecast and optimise marketing budgets to maximise performance and return on investment.
• Work closely with digital agency partners to deliver high-performing Paid Search and Paid Social campaigns.
• Oversee acquisition activity from planning through to optimisation, ensuring campaigns remain on track against budgets and KPIs.
• Lead CRM strategy, including audience segmentation, automation and customer journeys to increase engagement and conversions.
• Support the continued growth of organic traffic, working with agency partners to improve visibility across search and emerging AI-driven discovery platforms.
• Collaborate with digital experience teams to improve website performance and conversion rates through testing and optimisation.
• Monitor campaign performance and turn data into meaningful insights and recommendations.
• Deliver regular reporting on campaign performance, highlighting opportunities, risks and areas for optimisation.
• Use customer and market insight to shape future acquisition strategies and improve campaign effectiveness.

Requirements

• Experience leading multi-channel acquisition campaigns within a marketing environment.
• Strong understanding of performance marketing, including Paid Search, Paid Social, CRM and digital acquisition.
• Experience managing external agencies and collaborating with internal stakeholders.
• Strong analytical skills with the ability to translate data into commercial recommendations.
• Experience managing budgets, forecasting performance and optimising marketing spend.
• Confident leading projects, influencing stakeholders and managing competing priorities.
• You're commercially minded and passionate about delivering measurable growth.
• You enjoy balancing brand marketing with performance-driven acquisition.
• You're analytical, naturally curious and always looking for opportunities to improve results.
• You're collaborative, proactive and confident managing both people and agency partners.

Benefits

• 25 days AL increasing to 26 on 3 years’ service, 27 days on 5 and 28 on 7
• Additional annual day off for your birthday
• Salary Sacrifice Pension scheme
• Life assurance
• Cash plan health and wellbeing benefit including EAP and counselling service
• Company sick pay
• Cycle purchase loans, season tickets loans and interest free staff loans
• Non contractual annual bonus scheme relating to individual and organisational performance