Responsibilities

• As the go-to strategic lead in the influencer and creator space, you proactively recommend ideas, flag potential risks, and confidently navigate feedback while offering smart, actionable solutions.
• Lead influencer programs from end to end, delivering them on time, on budget, and to a high standard across sourcing, briefs, content, contracts, and reporting.
• Secure high-quality, on-brand influencer partnerships that align with client goals and audience behavior.
• Develop influencer strategies, own creator shortlists, manage negotiations, and guide deliverables to ensure content is compelling, authentic, and results-driven.
• Continue to build strong relationships with creators, managers, and platform reps, stay ahead of platform updates, FTC/usage guidelines, and content trends and bring fresh ideas to clients that tap into what’s relevant right now.
• Showcase how to connect cultural moments to brand stories, and how to make influencer work feel timely and social-first.
• Manage multiple workstreams confidently, balancing execution with oversight, and ensure that client communications, creator timelines, and deliverables remain on track.
• Lead client calls related to influencer from strategy and campaign sell-ins to performance recaps and integrate influencer thinking into broader social and digital conversations. Shape the direction of the work in addition to the executional areas.
• Support agency new business by vetting influencer scopes, building pitch strategy, and presenting smart, culturally aware recommendations
• Lead junior team members clearly and constructively. You delegate thoughtfully, support their growth, and set high standards for work, communication, and professionalism. Consistently provide in the moment feedback.

Requirements

• 4-6 years in an agency setting focusing on end-to-end influencer marketing and creator execution
• Experience using social analytics and influencer tools (e.g., Meltwater, Sprout), and leveraging AI productivity tools (e.g., Claude, Gemini) to enhance strategy.
• Deep fluency in internet culture, platform shifts, social trends, FTC guidelines, and affiliate tools (e.g., LTK, ShopMy, Impact).
• Outstanding written and verbal presentation skills; comfortable and polished leading client calls on camera.
• Proactive, organized, and culturally tuned-in with a passion for helping clients “win the internet.”