Responsibilities

• Devise the strategy, drive the delivery, and own the results for your group of clients.
• You’ll lead a group of clients, devise their SEO & AEO strategies and drive bottom-line performance for their business.
• collaborate with our content, link-building, and technical teams to bring your strategies to life, supported by an Strategist & Editor, and ensure results are delivered on time and in line with our best practices and overarching strategic philosophies.
• educating our clients on your approach, advising our clients on how SEO intersects with their other marketing efforts and getting to know our clients’ businesses inside-out.
• If you’re comfortable rolling up your sleeves, driving SEO forward for clients, getting to know the ins-and-outs of their market and owning the results.
• Build high-performing strategies for your group of clients, combining SEO & AEO to drive traffic, conversion and revenue.
• Create content roadmaps through product-focused keyword research and competitive analysis, identifying opportunities where we can win against direct and indirect competitors
• Drive the strategic delivery across Masse for your clients, bringing our team onboard with your roadmap, ensuring that deliverables match your strategic vision and setting the performance bar for deliverables.
• Analyze search intent across the funnel and map keywords to the right pages (product, feature, comparison, use-case, and supporting content)
• Conduct competitive audits to understand what’s ranking, why it’s ranking, and how to outperform it (content depth, structure, links, and UX)

Requirements

• You’re experienced in building SEO strategies - especially for startups and technology companies.
• You’re highly skilled in keyword research - you understand how product-led, B2B strategies require balancing intent, competition, positioning, and topical authority, not just chasing search volume.
• You’re Revenue-Focused - You know that ROI is the most important KPI for our clients and you know how to turn visitors into customers at scale.
• You’re already diving into AEO - You’re up-to-date on the latest zeitgeist of AI search and have active experience with this emerging channel.
• You deliver insights, not just metrics - you don’t just report what’s happening, you dig into why it’s happening and what to do next.
• You know your way around analytics, be it GA4, GSC or more niche platforms like Posthog. You know how to set up proper attribution for your work and create reports that show the impact.
• You’re no stranger to client communication - Whether it’s CEO or a marketing team, you’re comfortable communicating on calls and showcasing your work in strategy decks.
• You have a bias for action — Masse is growing quickly, and we’re looking for teammates who anticipate what clients need before they ask, stay ahead of the work, and execute proactively rather than reactively.