Responsibilities

• Build and lead Account-Based Marketing (ABM) programs that help strategic accounts and priority industry segments grow.
• Work closely with Sales and Business Development to identify growth opportunities and create thoughtful account engagement plans.
• Create engaging written content, personalized campaigns, and account-specific messaging that speak to customer priorities, technical audiences, and each stage of the buying journey.
• Use CRM, campaign, and engagement data to understand what is working, show pipeline impact, and identify opportunities to improve results.
• Develop clear, compelling assets such as email copy, landing page content, sales enablement materials, customer stories, campaign briefs, thought leadership outlines, and industry-specific messaging.
• Lead customer feedback efforts, including Voice of Customer programs, surveys, interviews, and account intelligence gathering.
• Turn customer, market, and competitive insights into stronger positioning, messaging, offerings, and growth strategies.
• Share practical recommendations with Sales, Marketing, and Leadership to support smarter decisions and stronger account growth.
• Stay current on industrial automation, manufacturing, digital transformation, and related market trends.
• Be an ambassador who embodies our Core Values, prioritizing the success of E Tech Group, our clients, and the professional development of our associates.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field.
• 5+ years of B2B marketing experience, including 3+ years focused on Account-Based Marketing.
• Experience marketing to industrial automation, manufacturing, controls engineering, systems integration, industrial software, process automation, or similar technical markets.
• A strong understanding of technical sales cycles and buying decisions that involve multiple stakeholders.
• Experience gathering and using customer feedback, market insights, and Voice of Customer data.
• Excellent writing skills, with the ability to create clear, persuasive, customer-focused content for technical B2B audiences.
• Strong analytical, collaboration, and project management skills, with the ability to turn insights into practical marketing recommendations.
• Experience supporting global accounts, international markets, CRM platforms such as Salesforce, or technical subject matter experts.

Preferred

• Familiarity with industries such as Life Sciences, Food & Beverage, CPG, Oil & Gas, Chemicals, Data Centers, or Manufacturing is a plus.
• A DNA comprised of collaboration and teamwork.

Benefits

• 401k + match + prompt enrollment. E Tech Group employees are 100% vested upon entry.
• Prompt enrollment into Medical, Dental, and Vision benefits.
• Generous paid time off that includes paid vacation, paid holidays, paid family leave and sick time off.
• Learning and growth are key parts of the E Tech culture. We provide you with training and continuing education from day one, so you can advance your career. As an E Tech associate, you can unlock your greatest potential through challenges and opportunities.