Responsibilities

• Serve as the primary day-to-day client contact, leading designated sections of client calls, taking thorough PR notes, and delivering synthesized call recaps to your Account Leader within five business hours of each call
• Write press releases and press materials efficiently and accurately, requiring minimal revisions from your Account Leader
• Research, build, and maintain a robust media list of verified contacts that authentically match each client's target audience and media landscape -- refreshed and updated monthly
• Execute media outreach with the goal of landing two to four earned media placements per client each month, matched to the client's desired outlets and demographics
• Keep client dashboards updated daily with secured and live press and sample requests, and complete weekly updates -- accurately and without needing to be reminded
• Develop and maintain PR plans, propose compelling story angles, and report press opportunities to clients in a timely manner
• Monitor client press daily and compile comprehensive updates for each account
• Manage sample and general mailings, respond promptly to journalist and client queries, and support the creation of client presentations and wrap reports as needed
• Participate in cross-team projects and contribute to both client and agency-side deliverables

Requirements

• 2-3 years of relevant public relations experience
• A BA in Mass Communications, Public Relations, or a related field
• Strong writing, research, and organizational skills
• The ability to thrive in a fast-paced environment and work well under pressure
• Professionalism, a collaborative spirit, and a genuinely positive attitude

Preferred

• Self-starter who executes tasks accurately and on time, and communicates status updates without being prompted
• Highly organized, detail-oriented, and comfortable managing multiple accounts and workstreams simultaneously
• Beginning to build direct client relationships, with guidance from senior team members
• Genuinely curious about clients, strategy, and industry dynamics -- and you bring that curiosity into your work
• Deeply knowledgeable (or eager to become so) about the CPG and franchise industries, with the ability to develop competitive reviews and strategic context for your clients
• Resilient: you recover quickly from mistakes, apply what you've learned, and keep moving forward