Account Executive, Fashion Public Relations
New York City, NY (Hybrid)
Posted 6 days ago
Job Summary
Own and drive multi-client fashion PR programs by securing strategic press coverage, managing relationships with editors, stylists, and influencers, and planning integrated, measurable initiatives aligned to brand goals.
- Lead client programs and budgets
- Drive media partnerships and editorial opportunities
Job Description
Responsibilities
- Serve as a primary client contact with the proven ability to manage and drive multiple client account programs and teams delivering strategic value
- Securing strategic press coverage (features as well as product placements) in national and key regional TV and online publications.
- Maintaining strong relationships with fashion directors, key fashion editors and relevant fashion stylists and bloggers.
- Plan, develop and advise clients on integrated and measurable PR initiativesstrategies.
- Ensure that key milestones and projects are on track and on budget
- Secure product placement and dressing for celebrity press appearances, upcoming movies, festivals, red carpet events and more
- Generating creative ideas and solutions to everyday problems and challenges
- Pro-actively pitch and secure maximum editorial opportunities. Maintain press interest in existing products, create ‘buzz’ around new launches and generate media stories in support of VIP placements
- Pro-active press interaction; nurture and develop strategic relationships with editors across all channels via regular communication
- Maintaining strong relationships with key fashion influencers, fashion stylists, bloggers, VIPs, managers, publicists and agents
Requirements
- B.A. and 3-5 years PR agency experience working on publicity campaigns with top Fashion, Consumer/Lifestyle brands, preferred experience in womenswear, menswear and accessories.
- MUST HAVE AGENCY EXPERIENCE IN LUXURY BRAND PR!
- Superior press release and pitch writing, communication and presentation skills
- Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
- Ability to align press initiatives with business goals of brands/clients
- Expert at maintaining ongoing relationships within media and entertainment industry
- Advanced presentation skills - ability to manage and gain confidence of client
- Proficient in MS Word, Excel and Outlook with familiarity with Fashion GPS is preferred
Benefits
- Medical, Dental, Vision Benefits
- 401k and additional supplementary benefits
- WFH Stipend
- Summer Fridays
- Generous PTO policy with a 2-week holiday break in December
BPCM
BPCM is a global strategic consulting and communications agency with offices in New York, Los Angeles and London, and partners worldwide. Evolving with the rapidly changing landscape, the agency develops and executes creative brand strategies to achieve measurable results. BPCM has worked with the world’s most iconic lifestyle, consumer and luxury brands for more than two decades. Its leadership in sustainability and corporate purpose is globally recognized, educating and advising clients across all categories on effective practices and actions while creating business opportunities that reverse the impact on the planet. Its Los Angeles office has earned an exceptional reputation for its strategic influencer, celebrity and VIP programs as well as managing the most impactful consumer events on the West Coast.
Salaries
Posted range
$60K/yr – $70K/yr
Taken straight from the job posting.
