Responsibilities

• Draft and edit high-quality earned media materials, including press releases, pitches, media advisories, op-eds, and briefing memos.
• Supports proactive media pitching, outreach planning, and press list creation tailored to each client’s voice, goals, and issue area.
• Contribute to the development of earned media scopes, strategy memos, media audits, and landscape analyses.
• Collaborate with account teams to execute media plans for key moments such as events, reports, campaigns, and rapid response.
• Monitor the news landscape, reporter beats, and industry trends to identify opportunities and deliver timely counsel to clients.
• Support media training, interview prep, and message refinement to help clients communicate clearly and confidently.
• Manage pitching timelines, follow-ups, and deliverables across accounts with strong attention to detail and accountability.
• Track, analyze, and report on media coverage to measure impact and extract actionable insights.
• Use tools such as Cision, Muck Rack, or Meltwater for press list building, coverage tracking, and media analytics.
• Contribute to building internal earned media tools, best practices, and team-wide learnings.

Requirements

• Must-Haves:
• - 3+ years of experience in strategic communications or public relations, with a focus on earned media relations.
• - Exceptional writing and editing skills, with demonstrated experience in drafting high-quality press releases, pitches, and briefing memos.
• - Proven ability to build and maintain effective relationships with a diverse range of media contacts across traditional and new media.
• - Strong sense of media viability and the ability to provide strategic, grounded input on newsworthy angles and opportunities.
• - Proactive media relations skills, including developing press lists, conducting tailored outreach, and securing top-tier placements.
• - Expertise in media monitoring and reporting, with the ability to measure success against goals and synthesize performance insights for clients.
• - Highly collaborative mindset, with experience working cross-functionally with account teams to execute complex earned media campaigns.
• - Strong project management skills, including the ability to manage multiple timelines, deliverables, and client accounts simultaneously.
• - Comfort level with client and stakeholder engagement in a professional, service-oriented capacity.

Preferred

• Background in journalism, political comms, podcasting and new media (podcasts, Substack), or newsroom experience
• Existing relationships with reporters or familiarity with key beats in public interest issue spaces
• Experience managing rapid response media or staffing high-pressure media moments
• Familiarity with media training or helping clients show up confidently in interviews
• Exposure to media coverage analysis or communications audit development
• Experience contributing to editorial strategy for major reports, public campaigns, or large-scale advocacy pushes
• Experience with Spanish-language media a plus

Benefits

• At RALLY, we believe a business is only as strong as its people. That’s why we offer a robust benefits package and thoughtful perks that support your wellbeing, fuel your growth, and reflect the culture we’re building together.
• We believe changing the world should come with a healthy paycheck, time to recharge, and space to grow. Here’s what we offer:
• - Competitive salary
• - Flexible time off policy
• - Two months each year of remote work flexibility (July and December)
• - Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
• - One week of paid time off between Christmas and New Year’s Day
• - One-month paid sabbatical after seven years at RALLY
• - 401(k) plan
• - Generous health, dental, and vision benefits