Responsibilities

• Oversee the strategy, planning and execution of innovative experiential marketing initiatives for regional luxury automotive client and local dealer groups in the Eastern Region, ensuring alignment with overarching brand goals.
• Develop and present recommendations to automotive dealer groups with concepts and ideas that ladder into broader brand strategy.
• Lead research and development of new experiential strategies, uncovering opportunities for client growth.
• Manage and mentor a team of 3-5 individuals fostering employee development, collaboration, and overall performance.
• Serve as the primary point of contact and accountability for clients, ensuring all expectations and objectives are met and exceeded.
• Identify, negotiate and oversee regional partnerships, ensuring alignment with client objectives.
• Direct appointed vendors and suppliers, source new partners, and oversee competitive bidding processes to ensure quality, efficiency, and cost-effectiveness.
• Build and manage detailed event timelines, budgets, and operational plans, ensuring on-time, on-budget delivery.
• Identify opportunities for improved operational efficiency and service excellence, making recommendations for consideration.
• Oversee the development and delivery of post event recaps, reporting performance measurement and translating results into clear insights and actionable recommendations for clients.
• Maintain and update standard operating procedures and emergency response documentation as required.
• Manage product and brand ambassador training as applicable.
• Branding and fabrication plan creation, management, and execution.
• Consult and support logistics of multifaceted events, placing vendor/rental orders, ADA compliance, security, secure all applicable insurance and permitting as needed.