Responsibilities

• Help quarterback the business, owning day-to-day client communications and relationships, and keeping agency partners and internal teams aligned, informed and moving toward great work together.
• Put the brand in culture. Help identify opportunities across sports, entertainment, music, fandom, media and internet culture where the brand can credibly show up and make an impact.
• Be the client’s go-to. Build trusted relationships with day-to-day clients and become the person they call to for updates, a solution to a problem or a gut check on an opportunity.
• Execute integrated campaigns, bringing them from idea to reality. Help manage everything from creative development to earned media execution.
• Know the business, not just the brief. Understand your clients’ brand, marketing priorities and business challenges well enough to proactively identify where we can add value.
• Know fandom. Understand the personalities, traditions, rivalries, rituals, memes and behaviors that make sports bigger than what happens on the field.
• Think social-first and earned-forward. Understand what makes an idea travel across TikTok, Instagram, YouTube, podcasts, creators, traditional media and whatever comes next.
• Keep the trains running. Manage complex timelines, budgets, scopes, staffing and deliverables while maintaining a high bar for the work.
• Grow great teams. Mentor rising talent, give clear direction and feedback, and create an environment where people are excited to bring forward ambitious ideas.

Requirements

• 7+ years of experience in PR, communications, integrated marketing or related fields, with experience leading major consumer brands.
• A genuine passion for sports, entertainment and culture — this is essential to the role, not a nice-to-have.
• Strong knowledge of major U.S. sports and, just as importantly, the fan cultures surrounding them.
• Proven experience execution large, integrated campaigns.
• Experience managing client relationships and becoming a trusted counselor to marketing and communications leaders and partners.
• Strong fluency across the modern media ecosystem — earned media, TikTok, Instagram, YouTube, podcasts, creators, newsletters and emerging platforms.
• Experience navigating complex Integrated Agency Teams and bringing together multiple agencies, disciplines and stakeholders around a shared vision.
• Comfort managing complex budgets, scopes, staffing plans and financials.
• Strong judgment and the ability to provide clear client updates and counsel when timelines are tight and information is imperfect.
• Sharp writing skills, strong attention to detail and the ability to make complicated things feel simple.