Founded by Aurielle Kaminski in June 2022, Agency Eight is pioneering a community-first approach to influencer marketing. Drawing from years of experience in-house at fast-growing CPG startups, Aurielle recognized the untapped potential of seeding and gifting to foster authentic relationships with influencers, tastemakers, and content creators.Partnering with Alex Ashton (formerly at Amazon), Aurielle developed a proprietary methodology to scale gifting and seeding efforts while delivering measurable returns. This innovative approach—coined Performance Gifting—addresses the limitations of traditional influencer marketing and PR, offering a sustainable, results-driven solution for modern brands.In under two years, Agency Eight has collaborated with over 40 best-in-class brands in the CPG and Hospitality sectors. Their portfolio includes leading names like Jolie, Seed, Vacation Sunscreen, Alice Mushrooms, and Tushy. Agency Eight continues to set a new standard for influencer partnerships, helping brands build meaningful, organic connections that drive real impact on and offline.