Responsibilities

• Own the account-based experience (ABX) strategy across Sage Intacct, X3, and CRE in the U.S., defining priority account motions, account plays, cross-functional orchestration, and success measures tied to pipeline and revenue outcomes.
• Define how priority accounts and buying groups should be identified, segmented, prioritized, and engaged based on account fit, intent, engagement, buying stage, and business opportunity.
• Partner closely with the Paid ABM Lead to ensure media strategy, audience targeting, account prioritization, and campaign activation align to the broader ABX strategy and account journey.
• Partner with Data Strategy and Analytics to establish actionable target-account views, strengthen account-level measurement, monitor progression, and improve visibility into where accounts are advancing or stalling.
• Partner with XDR and Sales leadership to strengthen coordinated account follow-up, sales engagement, handoffs, and feedback loops across Marketing and Sales Development.
• Monitor ABX performance across products using account engagement, buying-group coverage, account progression, opportunity creation, pipeline quality, pipeline influence, and revenue outcomes.
• Identify performance gaps and root causes, and develop data-backed recommendations for changes to targeting, investment, account plays, process, campaign strategy, measurement, or cross-functional execution.
• Establish repeatable frameworks and ways of working that clarify how Marketing, Sales, XDR, Product Marketing, Data, Digital, Campaigns, and Marketing Operations support priority accounts across the buying journey.
• Translate account and funnel performance into clear recommendations, business cases, and executive-ready decision points for Marketing and Sales leadership.
• Surface risks, dependencies, and resource needs early, and drive cross-functional alignment around the actions required to improve ABX performance.

Requirements

• 5+ years of experience in B2B SaaS account-based marketing, account-based experience with direct experience building and scaling ABX/ABM programs.
• Demonstrated experience developing account-based strategies across multiple products, segments, verticals, or sales motions, including defining how different account tiers and audiences should be prioritized and engaged.
• Experience using account intelligence such as firmographic, intent, engagement, buying-stage, opportunity, and CRM data to identify priority accounts, inform account plays, and determine when and how Marketing and Sales should engage.
• Strong understanding of account and buying-group engagement across the B2B SaaS buying journey, including account progression, opportunity creation, pipeline quality, sales handoff, and revenue impact.
• Demonstrated ability to orchestrate coordinated account-based motions across Marketing, Sales, XDR/SDR, Product Marketing, Marketing Operations, Digital, Campaigns, Data, and Analytics teams.
• Strong business ownership with the ability to structure complex problems, identify dependencies, define recommended actions, clarify ownership, and drive cross-functional progress through influence.
• Strong analytical skills with the ability to monitor account and funnel performance, identify gaps, diagnose root causes, and translate data into clear recommendations and actions.
• Experience defining success measures and evaluating the effectiveness of account-based programs using account engagement, progression, opportunity, pipeline, and revenue metrics.
• Experience building data-backed business cases for changes to audience strategy, investment, programs, processes, technology, or ways of working.
• Strong communication and stakeholder management skills, with the confidence to lead cross-functional discussions, challenge existing approaches, surface risks, and drive decisions.

Benefits

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)