Responsibilities

• Trust & Relationship Building (60%): Spend the majority of your time deploying and measuring high-impact campaigns that build deep trust with our pet parents and professionals.
• Cross-Functional Lifecycle Strategy (30%): Collaborate across the team to ensure the journey from signup through repeat booking is cohesive, on-brand, and trackable to Gross Bookings Value (GBV).
• Product & Personalization: Partner with Product to deliver dynamic, value-driven experiences— utilizing AI-driven content, localized updates, and targeted provider matches.
• Brand Differentiation: Act as an interconnected problem solver within the marketing function to ensure our communications deliver genuine value rather than just discounts, setting the Yourgi brand apart from the competition.

Requirements

• 3-5+ years in lifecycle marketing, CRM, or retention marketing — ideally at a marketplace, subscription, or consumer app where repeat behavior (not just acquisition) was the core KPI.
• Proven track record improving a specific retention metric — repeat purchase/booking rate, churn reduction, LTV expansion, etc. Ask for a concrete example/number in the application, since your success metrics are so number-driven.
• Hands-on platform ownership — not just "used a CRM" but built and owned the segmentation logic, journey architecture, and send calendar independently.
• Comfort operating with ambiguity in an early-stage/startup environment — Yourgi is 5 markets in, still building infrastructure, experienc advocating for investments is a must

Preferred

• Two-sided marketplace experience (nice-to-have, not required)

Benefits

• Health, vision, dental, long & short-term disability, and life insurance
• A startup mentality company with stable private equity funding
• 401k match
• Pet care discounts
• Flexible time off
• Parental leave
• Opportunity to grow your career with a network of like-minded professionals