Responsibilities

• Manage downstream product marketing for Acute Care Diagnostics or Hemostasis
• Project management for end-to-end promotional material development , partnering closely with external agencies and MLR approvals
• Manage internal communications and PR
• Edit and proofread manuscripts and layouts
• Assess and provide input on graphic layouts, based upon sound design principles
• Develop marketing strategies, product positioning and messaging
• Plan and execute global product advertising program
• Manage global tradeshow planning and related activities
• Partnering internally, update product information on website , regularly and as needed
• Maintain/manage budgets

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related discipline; MBA preferred
• Minimum of 5 years of experience in Brand Marketing or Marketing Communications, either industry-side or agency-based
• Experience in the healthcare industry preferred, particularly within medical diagnostics, pharmaceutical, or similar regulated environments
• International Mobility Required: No
• Travel Requirements - Approximately 20% of time

Preferred

• MBA preferred
• Experience in the healthcare industry preferred, particularly within medical diagnostics, or similar regulated environments