Responsibilities

• The Marketing Intern will support the Marketing team in executing strategies that enhance brand awareness, engage target audiences, and support key business initiatives.
• Content & Social Media – Assist in creating, editing, and scheduling content for social media channels; Support development of blog posts, email campaigns, newsletters, and internal communications; Help design basic visual assets using tools such as Canva or Adobe Creative Suite.
• Marketing Operations & Campaigns – Support planning and execution of marketing campaigns, programs, and events; Coordinate logistics for webinars, promotional events, and internal/external communications; Update marketing calendars and track deadlines, deliverables, and assets.
• Research & Analytics – Conduct market, audience, and competitor research to inform marketing strategies; Collect and analyze performance data from digital platforms; Prepare reports and presentations summarizing insights and campaign results.
• Administrative & Project Support – Maintain organized documentation of marketing materials, brand assets, and project files; Assist with cross-functional coordination with teams such as Sales, HR, and Communications; Participate in brainstorming sessions and contribute ideas for new campaigns and content.

Requirements

• Currently enrolled student enrolled at a 4 year college or university pursuing either a Bachelors or Masters degree (required)
• Strong GPA preferred (Minimum GPA of 3.2 required)
• Strong interpersonal skills, including strong verbal and written communication skills
• Technically adept/digitally savvy
• Basic understanding of marketing principles and digital platforms
• Strong attention to detail and organizational skills
• Ability to be onsite in office 4 days a week

Preferred

• Strong preference for Marketing, Communications or Business majors
• Leadership experience through work or involvement in community service, athletics, clubs, or other activities

Benefits

• Targeted business training designed to help you refine your professional skills and acumen critical to the success of Westfield professionals
• Technical training to deepen your skill level within your chosen discipline; and an understanding of the broader insurance industry
• Access to additional training to compliment your professional development
• Opportunity to expand your professional network with talented insurance professionals