Responsibilities

• Own subscriber growth across paid media, influencer-driven campaigns, SEO/ASO, and new channel development
• Build and manage performance marketing with a clear focus on CAC, ROAS, and conversion efficiency
• Own creative direction across all marketing output — briefs, campaign concepts, and asset reviews — whether produced in-house, by agencies, or by external creators
• Own the email lifecycle: onboarding, engagement, and win-back flows
• Identify and activate the creators, influencers, and community leaders who carry genuine credibility with the Marvel/comics audience — across TikTok, YouTube, podcasts, Reddit, Discord, Facebook groups, and beyond
• Brief creators, shape content angles, and ensure output aligns with brand direction while preserving the authenticity that makes each voice effective
• Own the platform's official social channels: voice, content strategy, and publishing cadence
• Establish a framework for always-on community engagement, not solely campaign-driven activation
• Lead co-marketing activations with Disney/Marvel — including film and series releases, gaming properties, and other high-profile IP moments
• Manage the Disney/Marvel brand relationship on a day-to-day basis: approvals, compliance with brand guidelines, and long-term partnership health

Requirements

• 10+ years in marketing, with at least 3 years in a team or functional leadership role
• Genuine affinity for Marvel Comics and pop culture
• Proven track record growing a subscription app, with ownership of the full acquisition-to-retention funnel and measurable results
• Experience building and managing influencer and creator programs: identifying the right voices, directing their content, and measuring impact
• Demonstrated ability to open new channels and forge partnerships from the ground up
• Strong creative instincts and the ability to direct creative work, provide actionable feedback, and consistently raise the bar on output
• High resilience and bias for action — this is a fast-moving environment with a high standard of execution

Preferred

• Experience operating under a major IP licensor's brand guidelines while maintaining a distinct product identity
• Active presence in Marvel, graphic novel, or comics fan communities
• Background in media, entertainment, or gaming