Responsibilities

• Drive Web Strategy & Evolution: Continually optimize and evolve the Uber for Business website to reflect our brand story, treating it as a dynamic, experiment-driven product that guides businesses at all stages of the decision-making cycle.
• Optimize the Customer Journey: Continuously improve the end-to-end digital web journey from first touch through dashboard sign-up and product activation.
• Cross-Functional Partnership: Partner closely with the technical web and engineering teams to drive information architecture, identify infrastructure gaps, and ensure robust website functionality.
• Organic & Search Presence: Support SEO/AEO/GEO strategy, ensuring Uber for Business shows up prominently where businesses are actively looking for solutions.
• Roadmap & Prioritization: Lead brainstorm and prioritization exercises to define business requirements and manage a short-, mid-, and long-term roadmap for our global web footprint.
• Campaign Integration: Collaborate across Product Marketing, Content Marketing, and Growth teams to ensure web experiences perfectly align with product launches, incorporate strong value propositions, and support paid acquisition campaigns.
• Data & Analytics: Establish clear measurement frameworks and global reporting to monitor growth metrics, analyze performance data, and turn insights into actionable web optimizations.

Requirements

• 5-7+ years in B2B marketing with a proven track record in web/digital marketing, ideally in global, multi-market web strategy.
• Strong background in conversion rate optimization (CRO), A/B testing, and treating the website as a scalable conversion engine.
• Bachelor's degree

Preferred

• An extremely proactive, self-starter mentality with excellent organizational skills and a genuine excitement for turning data into business growth.
• Ability to think critically, solve problems, and put together global web recommendations.
• Excellent communication and interpersonal skills with a team-first attitude.
• Proven experience working with modern marketing technology stack (personalization tools, A/B testing platforms, CMS systems, and AI-driven web solutions), managing information architecture, and executing modern SEO/AEO/GEO practices.
• Ability to drive qualitative and quantitative analysis, synthesize website data into insights, and present clear, data-driven recommendations to leadership.
• Experience designing, prioritizing, and executing a comprehensive 6-12 month strategic roadmap that aligns with overarching business goals.
• Comfortable managing and aligning a diverse group of cross-functional partners (Product, Engineering, Sales, and Regional Marketing) toward shared web objectives.

Benefits

• All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.
• You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits.