Responsibilities

• The Website Content Manager will be responsible for managing, reviewing, and maintaining all content that is published on the Fine Wine & website FWGS.com.
• Duties of this role include, maintain a digital content calendar; write promotional and seasonal marketing content; build page layouts; and collaborate with other teams to create reports to track website performance as well as analyze sales and engagement numbers from website content to recommend improvements.
• In addition, the candidate would be responsible for monitoring SEO performance, ensuring that content is written to enhance search results through keywords, tagging, and other tactics.
• This role must maintain consistent review of all content for accuracy and monitors key performance indicators to continuously refine and optimize content strategies.
• Candidates who will excel in this position will have experience in website backend administration, making website updates and building content pages, writing content for digital marketing with SEO as a guiding principle.

Requirements

• One year as a PLCB Marketing Analyst 1 (Commonwealth job title or equivalent Federal Government job title, as determined by the Office of Administration); or
• Two years of professional marketing, advertising, or merchandising experience and a bachelor’s degree; or
• An equivalent combination of experience and training.
• You must meet the PA residency requirement . For more information on ways to meet PA residency requirements, follow the link and click on Residency Guidelines.
• You must be able to perform essential job functions.
• You must pass a background investigation. An applicant with a felony conviction within the last ten years of their prospective date of employment is not permitted to work for the PLCB, per section 210(c) of the Pennsylvania Liquor Code. Other criminal convictions will be reviewed on a case-by-case basis.