Website Channel Manager

Fort Worth, TX (Hybrid)

Salary Not AvailableSenior Level5+ years exp

Posted 7 days ago

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Job Summary

Owns and drives the corporate website strategy and governance, coordinating cross-functional content, CMS management, and ongoing performance optimization initiatives.

Owns the strategic roadmap and governance for the corporate site
Leads cross-functional collaboration with marketing, technology, compliance and SMEs
Focuses on analytics, optimization and content lifecycle management

Job Description

Responsibilities

Responsible for leading and implementing the strategic roadmap for the corporate website, ensuring alignment with organizational objectives, marketing priorities and regulatory standards.
Oversee the content governance process for the corporate website, ensuring content remains accurate, current, compliant and aligned with brand standards.
Manage the organization's content management system (CMS), including user permissions, workflow processes, publishing standards and platform best practices.
Coordinate, review and publish website content updates across multiple stakeholders, departments and business units while maintaining quality and consistency.
Define and maintain website governance standards, content lifecycle processes and editorial calendars to support ongoing website management.
Partner closely with campaigns, brand reputation, content, graphics, compliance, product, technology, field marketing and subject matter experts (SMEs) to ensure strategic alignment and execution.
Monitor website performance, user behavior, engagement metrics and conversion rates utilizing web analytics platforms to identify opportunities for optimization.
Provide actionable insights and strategic recommendations through regular reporting on website performance, traffic trends, lead generation and customer experience metrics.
Define performance indicators and success metrics for website content, user engagement and conversion optimization initiatives.
Support search engine optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and other AI-driven search visibility initiatives, including content optimization, structured data recommendations, technical SEO guidance, site architecture improvements, AI readability, search performance analysis and optimization for emerging answer-based and generative search experiences.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, Information Systems or equivalent experience/training.
At least 5-7 years of experience in digital marketing, website management, web content strategy, digital communications or related disciplines.
Experience managing enterprise-level websites and content management systems.
Experience with lead generation, conversion optimization and website analytics.
Project management experience in situations where deadlines had to be met.
Experience coordinating cross-functional initiatives involving marketing, technology, compliance and business stakeholders.
Client service experience preferred where support was provided to internal or external clients.
Experience with external agencies, development partners or digital vendors (noting that this item is now categorized as nice_to_have)
Demonstrated ability to develop and execute website strategies that support business objectives.
Strong understanding of website governance, content management, SEO, user experience, accessibility and conversion optimization.

Preferred

Marketing and/or communications experience within the financial services industry is preferred.
Experience working with external agencies, development partners or digital vendors preferred.

First Command Financial Services

First Command Financial Services, Inc. coaches our Nation’s military families in their pursuit of financial security. Since 1958, First Command Financial Advisors have been shaping positive financial behaviors through face-to-face coaching with hundreds of thousands of client families.Please follow our LinkedIn guidelines: https://www.firstcommand.com/social-media-guidelines/This page contains a testimonial from an employee or Financial Advisor for First Command Financial Services, Inc. and/or its affiliated entities (together "First Command"). It is shared solely for purposes of recruiting (i.e., to help you determine whether a career as an employee or Financial Advisor is a good fit for you). It is not intended to be an advertisement for First Command's products or services. The testimonial was provided by the employee or Financial Advisor on a strictly voluntary basis. First Command has not paid any compensation to the employee or Financial Advisor for the testimonial; however, the employee or Financial Advisor is a paid employee or independent contractor of First Command and is supervised by their Managers or District Advisor with respect to their day to day activities. The testimonial may not be representative of the experience of other First Command employees or Financial Advisors and is no guarantee of future performance or success.

Founded in 1958

Fort Worth, Texas, USA

3K employees (56 in marketing)

www.firstcommand.com